NATIVE VML’s promise to produce work that has a meaningful impact in people’s lives is bearing fruit, with some of the agency’s most ambitious projects of the past year winning awards at the 2014 Loeries. The agency was honoured with eight Loeries and one Craft Certificate.
The winning campaigns are:
- Nedbank Ke Yona Team Search: Campaign Gold for Digital Integrated Campaign and the Integrated Campaign categories; Bronze in the Effective Creativity category
- NATIVE VML’s bookly app: Bronze for Digital and Interactive – Mobile Applications & sites; Campaign Bronze in the Digital Integrated Campaign category; and a Bronze Ubuntu Award
- Hollard Ascend website: Craft Certificate in the Digital Craft – Interface & Navigation
- The Exchange, for the Organ Donor Foundation of SA: a Bronze for Effective Creativity
- The Indie Channel for Jameson: a Bronze in the Branded content category
Jason Xenopoulos, CEO and Chief Creative Officer at NATIVE VML, says he is particularly excited about this year’s awards because they were won in categories that represent what the agency believes to be the future of creative communications.
“While specialised categories are important, as an agency we aspire to produce work that stretches across multiple media platforms, that embraces the multi-dimensional canvas of our modern media landscape, and that does so in a fully integrated way. So winning gold in both the digital integrated and integrated categories is incredibly rewarding for us,” he continues. “We are also delighted to have won awards for effective creativity and branded content – two of the most important facets of our rapidly evolving industry.”
The Nedbank Ke Yona campaign will forever be remembered by NATIVE VML as the agency’s first Gold-winning project – winning not one, but two Campaign Gold awards at this year’s Loeries. After Nedbank renewed its sponsorship of the Nedbank Cup, NATIVE VML launched a nationwide search for the Nedbank Ke Yona Team – a brand new soccer team, made up of ordinary South Africans.
The Ke Yona Team Search campaign was also awarded the best use of digital communications in sport at the Discovery Sport Industry Awards earlier this year.
Another big winner on the night was the bookly app, which saw the NATIVEs walking away with three Bronze Loeries. For this project, NATIVE VML partnered with Random House Struik and Modjaji Books for the bookly app, which creates a virtual library on a cell phone, allowing users to browse books by name, author or genre. It has all the features of other electronic readers on more advanced devices. The app is especially noteworthy to the South African market because it provides easy and affordable access to books that pertain to the school syllabus.
Other bronze winners for the evening were The Exchange, a cashless fashion boutique for the Organ Donor Foundation of SA, and an online content platform created for Jameson Whiskey, called The Indie Channel.
NATIVE VML also won a craft certificate for The Hollard Ascend website, which inspired its users to make sense of their finances through an elegant and simplistic interface.
“In addition to these Loerie wins, Shana Siveright in the Cape Town Creative Team, was awarded a Gold Loerie in the Student category. While this award was not given for work she did while she was at NATIVE VML, she is certainly one of us and I was so proud to watch her go on stage to collect her award. I always say that the agencies whose staff win Student and Young Creative awards are the ones to watch.Well done Shana!”
“While winning awards is never our primary objective, it is awesome to be acknowledged by our industry peers. These wins are a massive validation of our agency’s core positioning ‘to produce purpose-driven work that lives in people’s lives’,” says Xenopoulos. “A huge thank you to our brave clients, without whom none of this would exist!”