Pendoring Advertising Awards announces 77 finalists

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No less than 77 finalists will eagerly attend this year’s 19thPendoring gala event, which will be held at Vodacom World in Midrand on 24 October.

The finalists were chosen from 330 entries. Two panels of judges met from 21 to 23 August to separate the wheat from the chaff. The panel responsible for judging the Afrikaans categories consisted of 11 senior creatives in the industry, while the truly South African categories had 10 senior creatives around the table, with two local chairs respectively.

Says Franette Klerck, General Manager of the Pendoring Advertising Awards: “Judging is always a tough task, as each entry must be thoroughly scrutinised to select only the very best ones. The judges once again acquitted themselves well of their task, and all the finalists can be very proud indeed that they have reached the final lap.”

Twenty professional agencies produced finalists for this year’s awards. Joe Public takes the lead with 10 finalists, while FCB Johannesburg and Ninety9Cents Communications each bagged 7 finalists. These big hauls are followed by The Jupiter Drawing Room, Johannesburg with 4 finalists.

The following agencies can also dust off their evening attire for the gala event in Midrand on 24 October: M&C Saatchi Abel, Cape Town, King James, Cape Town, FCB, Cape Town, The Open Collaboration OPENCO, Black River F.C., TBWA\Hunt\Lascaris, Johannesburg, Cheil South Africa, FCB 1886, Baie-Lingual Concepts, House of Brave, 4i Mobile, Ireland/Davenport, DDB South Africa, Baie-Lingual Blink Stefanus and Native VML (A complete list of finalists is attached at the end of this release).

In the student categories there are 18 finalists, with the North-West University standing proud with 5. The NWU is followed by the University of Johannesburg and the Red and Yellow School of Logic and Magic with four finalists each. Vega School of Brand Leadership in Cape Town and Pretoria, as well as AAA School of Advertising in Johannesburg and Cape Town each has finalists.

The Pendoring Gala event is a highlight on the advertising calendar and this year will prove no different. The event takes place at Vodacom World in Midrand on 24 October 2014 and tickets are now available.

The Pendoring Advertising Awards are well known as a very lucrative competition. The winner of the overall Prestige Award wins a R50 000 overseas study tour, while the client bags R2 million worth of free media. The winner of the Umpetha Award for the best truly South African entry receives a cash prize of R20 000, while the overall student winner receives R10 000. Each gold Pendoring winner receives R6 000 and each winner of a silver Pendoring gets R2 500 in cash.

Join the Pendoring Facebook group or follow @Pendoring_ on Twitter and use the hashtag #Pendoring2014. For more information on where to buy tickets for the gala event visit www.pendoring.co.za

Finalists for the 2014 Pendoring Advertising Awards:

TELEVISION/CINEMA (with a production budget exceeding R600 000)


No Finalists

TELEVISION/CINEMA (with a production budget less than R600 000)


Title:                                                                              Kegelbal                                                   

Agency:                                                                        FCB, Cape Town                                                     

Advertiser:                                                                Musica                   

 

Title:                                                                              Hotel                      

Agency:                                                                        FCB, Cape Town                                                     

Advertiser:                                                                Musica 

NON-BROADCAST VIDEO& FILM


Title:                                                                              6de Sintuig

Agency:                                                                        Baie-Lingual Concepts

Advertiser:                                                                The-O Recording Studio                                   

Title:                                                                              Markus Wormstorm

Agency:                                                                        Ogilvy & Mather, Johannesburg

Advertiser:                                                                Pendoring 2013                

Title:                                                                              Zander

Agency:                                                                        Ogilvy & Mather, Johannesburg

Advertiser:                                                                Pendoring 2013                

RADIO


Title:                                                                              Metamorfose                                        

Agency:                                                                        House of Brave 

Advertiser:                                                                Piz Buin                 

Title:                                                                              O Die Pyn                               

Agency:                                                                        House of Brave 

Advertiser:                                                                Die Son                                                      

Title:                                                                              Hoekslypers                                           

Agency:                                                                        FCB 1886                                                  

Advertiser:                                                                Cell C                                                          

Title:                                                                              Vrydag 

Agency:                                                                        FCB 1886

Advertiser:                                                                Cell C

Title:                                                                              Wat sê die Jakkals?                                                                

Agency:                                                                        FCB 1886                                

Advertiser:                                                                 Cell C           

NEWSPAPERS


Title:                                                                              Anagram                                                   

Agency:                                                                        Cheil South Africa

Advertiser:                                                                Breast Health Foundation                                                 

Title:                                                                              Droomloopbaan, Droomkar, Droomvakansie (Campaign)                                  

Agency:                                                                        Joe Public                              

Advertiser:                                                                Lovers Plus

Title:                                                                              Marinade vir ’n Enkeling, Agter Elke Bun (Campaign)                         

Agency:                                                                        Ninety9Cents Communications                                    

Advertiser:                                                                Checkers

Title:                                                                              Informele nedersetting, Sokker, Berge, Strand (Campaign)                       

Agency:                                                                        The Jupiter Drawing Room, Johannesburg            

Advertiser:                                                                Safari Braai Products

Title:                                                                              Woordvinder                      

Agency:                                                                        Cheil South Africa            

Advertiser:                                                                Breast Health Foundation

MAGAZINES


Title:                                                                              Loterykaartjie, Legkaartstukkie, Suurstofmasker (Campaign)  

Agency:                                                                        Joe Public                              

Advertiser:                                                                Bobtail                   

POSTERS

Title:                                                                              Hardloop, Heelal, Hakskene (Campaign)                 

Agency:                                                                        Joe Public            

Advertiser:                                                                Produce Sound                                    

Title:                                                                              Kakofonie, Kraai (Campaign)        

Agency:                                                                        Joe Public                              

Advertiser:                                                                Origin                     

Title:                                                                              Blaaskans Bederwers (Swembad, Restourant)(Campaign)                  

Agency:                                                                        The Open Collaboration OPENCO               

Advertiser:                                                                Ambre                                     

OUT OF HOME


No finalists

DIGITAL & INTERACTIVE COMMUNICATION


Title:                                                                              Vergrote-realiteitstoep                                                     

Agency:                                                                        4i Mobile                                                 

Advertiser:                                                                Huisgenoot                                             

Title:                                                                              #YourLegendLivesOn     

Agency:                                                                        Ninety9Cents Communications                                                      

Advertiser:                                                                Tassenberg                                              

INTEGRATED CAMPAIGN


No Finalists

ORIGINAL AFRIKAANS


Title:                                                                              Apple-uitverkoping                                            

Agency:                                                                        Ninety9Cents Communications                                                      

Advertiser:                                                                Digicape                                                   

Title:                                                                              Hardloop, Heelal, Hakskene (Campaign)

Agency:                                                                        Joe Public                              

Advertiser:                                                                Produce Sound                                    

Title:                                                                              Hoe ry die Boere                                                   

Agency:                                                                        Joe Public                                                

Advertiser:                                                                Lovers Plus                                              

Title:                                                                              MôreOompie, Jan Pierewiet, Afrikaners is Plesierig (Campaign)                         

Agency:                                                                        DDB South Africa                                                  

Advertiser:                                                                Wrigley Orbit                                        

Title:                                                                              O Die Pyn             

Agency                                                                          House of Brave                   

Advertiser:                                                                Die Son                  

RETAIL


Title:                                                                              Agter Elke Bun, Marinade vir ’n Enkeling (Campaign)  

Agency                                                                          Ninety9Cents Communications                                    

Advertiser:                                                                Checkers              

Title:                                                                              Apple-uitverkoping        

Agency                                                                         Ninety9Cents Communications                                    

Advertiser:                                                                Digicape

Title:                                                                              Hotel, Kegelbal (Campaign)         

Agency                                                                          FCB, Cape Town                 

Advertiser:                                                                Musica

CRAFT


Title:                                                                              Appelwang-heuwels, Hou vas Pas (Campaign) (for Illustration)                                                  

Agency:                                                                        FCB, Johannesburg                                              

Advertiser:                                                                Toyota                                      

Title:                                                                              BobbejaanKlim die Berg(for Music and Sound Design)

Agency:                                                                        FCB, Johannesburg

Advertiser:                                                                Lexus

Title:                                                                              Droomvakansie, Droomkar, Droomloopbaan (Campaign) (for Illustration)              

Agency                                                                         Joe Public

Advertiser:                                                                Lovers Plus

Title:                                                                              Keelgaatjies, Kakofonie, Kraai (Campaign) (for Illustration)

Agency:                                                                        Joe Public                                                

Advertiser:                                                                Origin                                       

Title:                                                                              Blaaskans Bederwers (Swembad) (for Illustration)

Agency:                                                                        The Open Collaboration OPENCO                                 

Advertiser:                                                                Ambre                                     

Title:                                                                              Blaaskans Bederwers (Restourant) (for Illustration)

Agency:                                                                        The Open Collaboration OPENCO                                 

Advertiser:                                                                Ambre                                     

COMMUNICATION DESIGN


Title:                                                                              Appelwang-heuwels, Hou vas Pas, Son-trek-  Waterpan  (Campaign)                                            

Agency:                                                                        FCB, Johannesburg                                              

Advertiser:                                                                Toyota                                      

LIVE EVENTS & ACTIVATIONS & DIRECT COMMUNICATION


Title:                                                                              Die Blink Projek                                   

Agency:                                                                        Baie-Lingual Blink Stefanus                                              

Advertiser:                                                                Blink Stefanus                                       

TRULY SOUTH AFRICAN – TELEVISION


Title:                                                                              Coke Bobby

Agency:                                                                        FCB, Johannesburg

Advertiser:                                                                Coca-Cola South Africa

Title:                                                                              Giving

Agency:                                                                        Black River F.C.

Advertiser:                                                                First for Women

Title:                                                                              Passport

Agency:                                                                        FCB, Johannesburg

Advertiser:                                                                Toyota Prado Land Cruiser            

Title:                                                                              Picnic, Wedding (Campaign)

Agency:                                                                        Ogilvy & Mather, Johannesburg

Advertiser:                                                                MultiChoiceDStv              

Title:                                                                              The Reader

Agency:                                                                        King James, Cape Town

Advertiser:                                                                Bell’s Whisky

Title:                                                                              We bring out the Big Cheeses

Agency:                                                                        Ninety9Cents Communications

Advertiser:                                                                Checkers

TRULY SOUTH AFICAN – RADIO


Title:                                                                              Môre Oompie, Afrikaners is Plesierig, Jan Pierewiet   (Campaign)                        

Agency:                                                                        DDB South Africa                                

Advertiser:                                                                Wrigley Orbit                      

Title:                                                                              Poverty-Liberty                                   

Agency:                                                                        Joe Public                              

Advertiser:                                                                One School at a Time                        

Title:                                                                              Tender & Trevor (Campaign)

Agency:                                                                        Ireland/Davenport

Advertiser:                                                                Urban Trace

TRULY SOUTH AFRICAN – CRAFT


Title:                                                                              A Rainbow for the Rainbow Nation (for Art Direction)

Agency:                                                                        FCB, Johannesburg

Advertiser:                                                                Coca-Cola South Africa

Title:                                                                              Mountains, Township, Football, Beach  (Campaign) (for Illustration)                                                  

Agency:                                                                        The Jupiter Drawing Room, Johannesburg

Advertiser:                                                                Safari Braai Products

Title:                                                                              Prosper (for Cinematography)

Agency:                                                                        The Jupiter Drawing Room, Johannesburg

Advertiser:                                                                ABSA KKNK

Title:                                                                              The Reader (for Cinematography)

Agency:                                                                        King James, Cape Town

Advertiser:                                                                Bell’s Whisky

TRULY SOUTH AFRICAN – GENERAL


Title:                                                                              A Rainbow for the Rainbow Nation

Agency:                                                                        FCB, Johannesburg

Advertiser:                                                                Coca-Cola South Africa

Title:                                                                              Be The Most Famous You              

Agency:                                                                        TBWA\Hunt\Lascaris, Johannesburg

Advertiser:                                                                The Loerie Awards                             

Title:                                                                              Cinemark Experience

Agency:                                                                        Joe Public

Advertiser:                                                                Cinemark                               

Title:                                                                              Fossil Biscuits    

Agency:                                                                        M&C Saatchi Abel, Cape Town  

Advertiser:                                                                IZIKO Museums of South Africa

Title:                                                                              The Street Store                                  

Agency:                                                                        M&C Saatchi Abel, Cape Town  

Advertiser:                                                                The Haven Night Shelter on Napier

Title:                                                                           Township, Mountains, Football, Beach(Campaign)

Agency:                                                                     The Jupiter Drawing Room, Johannesburg  

Advertiser:                                                               Safari Braai Products

Title:                                                                              World AIDS Day WiFi                        

Agency:                                                                        M&C Saatchi Abel, Cape Town                    

Advertiser:                                                                MWEB

TRULY SOUTH AFRICAN – INTEGRATED CAMPAIGN


Title:                                                                              #YourLegendLivesOn                                                           

Agency:                                                                        Ninety9Cents Communications

Advertiser:                                                                Tassenberg                            

Title:                                                                              KeYona                                    

Agency:                                                                        Native VML                                                              

Advertiser:                                                                Nedbank                                 

STUDENTS


Students – Traditional Media


Title:                                                                                                Meer Vlooi as Kooi, Meer Kat as Mat, Meer Kietsie as Kussing (Campaign)

Tertiary Institution:                                                                University of Johannesburg

Product/Service:                                                                      Bissell

Student:                                                                                            Andrea Neeleman

Title:                                                                                                Muriel, Aksel, Charlotte (Campaign)

Tertiary Institution:                                                               Red & Yellow School of Logic & Magic

Product/Service:                                                                      Freshpak Rooibos

Students:                                                                                          Lisa Wulfsohn, Kirsten Bennett

 

Title:                                                                                                Superman

Tertiary Institution:                                                               Red & Yellow School of Logic & Magic

Product/Service:                                                                     HTH

Students:                                                                                      Kelly van Niekerk, Bradley Kerriga 

Title:                                                                                                Vet, Dokter (Campaign)

Tertiary Institution:                                                               AAA School ofAdvertising,Johannesburg

Product/Service:                                                                     Scrabble

Student:                                                                                        Tanya Das Neves

STUDENTS – CRAFT


Title:                                                                                                Die Saak van Gert van Rooyen(for Design)

Tertiary Institution:                                                               Universityof Johannesburg

Product/Service:                                                                     Gert van Rooyen

Student:                                                                                        Chevaun Towell

Title:                                                                                                KolonialeBliksem Rhodes (for Typography)

Tertiary Institution:                                                               University of Johannesburg

Product/Service:                                                                     KolonialeBliksemLettertipes

Student:                                                                                        Osmond Tshuma

STUDENTS – INTEGRATED CAMPAIGN


Title:                                                                                                Boksem-bier      

Tertiary Institution:                                                               North-West University

Product/Service:                                                                     Boksem Bier

Student:                                                                                        Janus Badenhorst

Title:                                                                                                MK Fokkendans

Tertiary Institution:                                                               North-West University

Product/Service:                                                                     MK

Student:                                                                                        Jana Jansen van Vuuren

Title:                                                                                                MK NooitAlleenNie                          

Tertiary Institution:                                                               North-West University

Product/Service:                                                                     MK

Student:                                                                                        Anja Kocks

STUDENTS – TRULY SOUTH AFRICAN – GENERAL


Title:                                                                                                Boets

Tertiary Institution:                                                               Red & Yellow School of Logic & Magic

Product/Service:                                                                     Boets Shoes

Students:                                                                                      Grethe Meissner, Richard Scott-Martin 

Title:                                                                                                Boxed in Type

Tertiary Institution:                                                               North-West University

Product/Service:                                                                     Boxed in Type

Student:                                                                                        Janus Badenhorst

Title:                                                                                                Jan van Riebeeck, Hendrik Verwoerd, Paul Kruger (Campaign)              

Tertiary Institution:                                                               AAA School of Advertising, Cape Town

Product/Service:                                                                     Captain Morgan

Student:                                                                                        Stratos Efstathiou

Title:                                                                                                Moustache, Jeans, Hair (Campaign)

Tertiary Institution:                                                               Vega School of Brand Leadership, Cape Town

Product/Service:                                                                     Lion Matches

Students:                                                                                      Michael Southey, Robyn Newham, Liezl Fourie

Title:                                                                                                Unicorn, Fountain (Campaign)

Tertiary Institution:                                                               Red & Yellow School of Logic and Magic

Product/Service:                                                                     Cape Town Tourism

Students:                                                                                      Kirsten Bennett, Emma Hessen

Title:                                                                                                Yellowbone Kappa Darkie?

Tertiary Institution:                                                               Vega School of Brand Leadership,     Pretoria

Product/Service:                                                                     Savanna

Student:                                                                                        Reginald Sedibe

STUDENTS – TRULY SOUTH AFRICAN – INTEGRATED CAMPAIGN


Title:                                                                                                MK-Sosiaal                            

Tertiary Institution:                                                               North-West University

Product/Service:                                                                     MK SosialeTelevisie

Student:                                                                                        Judy Kriel

Title:                                                                                                Post Daises Depression

Tertiary Institution:                                             Vega School of Brand Leadership,  Cape Town

Product/Service:                                                                     Rocking the Daisies

Students:                                                                                      Michael Southey, Tayla Chatz, Imaad Griffiths

Title:                                                                                                Rajah

Tertiary Institution:                                             University of Johannesburg

Product/Service:                                                                     Rajah

Student:                                                                                        Yunisha Naiker

 

 

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