Garmin TV Campaign -Where were you when you last felt alive?

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Garmin Southern Africa (Pty) Ltd., recently launched their new brand campaign titled ‘Where Were You When You Last Felt Alive?’. Garmin partnered with King James II for this campaign which is currently being promoted across the digital and TV platform. The TV component comprises of two TVC’s which were shot and filmed using Garmin’s very own Virb Elite action camera. The crew shot on location at two iconically beautiful settings, the Blyde River Canyon and on the Zambezi River. Garmin position themselves as a lifestyle brand offering GPS technology solutions across the fitness, outdoor, marine, automotive and now the action camera market.

“We are very excited to be showcasing the capabilities of the Virb Elite, how it records your heart rate, distance, speed, altitude route and more, allowing people to relive their most memorable moments!” says Jenna Chisnall, Marcomms Manager for Sub-Saharan Africa.

CREDIT:

Client: Garmin Southern Africa
Agency: King James II
Executive Creative Director: Rob McLennan, Graeme Jenner
Art Director: Jacques Gross
Writer: Dave Everson
Account Manager: Christopher Schilperoot
Strategist: Lesego Kotane
Agency Producer: Tanja Rae
Production House: Team Best
Director: Bryan Van Niekerk, Asher Stoltz
Producer: Eduan Van Jaarsveldt
DOP: Brendan Barnes
Wardrobe: Sian Levieux
Cast: Shoki Mokgape, Garth Breytenbach
Post Production: Mushroom Media
Audio: Sterling Sound
Sound Engineer: Lorens Persson

 

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