Arcade Content’s Kyle Lewis directed Toya Delazy’s Forbidden Fruit music video, which has been hailed across the Twittersphere as “masterful,” “a work of art” and “daring… in the context of anti-gay politics in Africa.”
Forbidden Fruit is the first single off Delazy’s second album, Ascension, which was released on Tuesday by Sony Music Africa. In 2013, Delazy won South African Music Awards (SAMAs) for Newcomer of the Year and Best Pop Album, and was also nominated in the Best International Act: Africa category at the BET Awards.
Kyle won the SAMA for Best Music Video earlier this year for The Parlotones Sleepwalker music video, which featured Khuli Chana.
He’s repped by Arcade Content, a new division of Egg Films that produces content that falls outside the realm of traditional TV commercials, like brand films, web series, and music videos.
To see more of Kyle’s work, check out http://arcadecontent.tv/south-african-director/kyle-lewis/.
What people are tweeting:
@ToyaDelazy watch this #ForbiddenFruit music video shake things up heavy in sa! #ASCENSION
Your new vid @ToyaDelazy is a work of art
#ForbiddenFruit by the stellar @ToyaDelazy is giving me LIFE. Fantastic song, masterful video. Give it a watch! youtube.com/watch?v=gLmLv5…
Sexy and daring music video from South Africa in the context of anti-gay politics in Africa youtube.com/watch?v=gLmLv5… @ToyaDelazy
@ToyaDelazy I’m so crazy about it can’t stop watchin it #youtube Toya Delazy – Forbidden Fruit youtube.com/watch?v=gLmLv5…
@ToyaDelazy It deserves all the glory! Oh and the video… My goodness!! Great work hun! 🙂
@ToyaDelazy just watched Forbidden Fruit. Dope!
Just watch the Forbidden Fruit music video youtube.com/watch?v=gLmLv5… via @YouTube
@ToyaDelazy Love every second of it! 🙂
#ForbiddenFruit is my latest obsession thank u @ToyaDelazy the video is hella dope too
@ToyaDelazy so in luv with Forbidden fruit video