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Searle Street Post creates time-lapse sequence for new Liberty ad


After a lifetime of giving his all, the father of Liberty founder Donald Gordon retired on a paycheck of just R28. So, because Donald knew, all too well, the pain of watching his own father unable to afford retirement, he introduced Liberty Umbrella Funds to this country – a way for businesses of any size to offer their employees the retirement they deserve.

Following the success of the Liberty Shoes commercial, Searle Street Post was contracted to handle the post production on their latest ad, directed by Riverstone Films‘ Jeremy Holden for FoxP2.

“To make the time-lapse sequence work, we had to shoot several layers of action with a motion control rig,” says Searle Street Post creative director and VFX supervisor Heino Henning. “With such a complex and VFX intensive project, we had to nail it in pre-production. So we partnered with Luma to create a previz of the entire time-lapse sequence. This served as the blueprint for the camera moves and timing of the various actions during the plates shoot.”

Lead Flame artist Naomi Anderlini was assisted by comp artist Graeme Armstrong and Theuns van Rensburg.

“We couldn’t be prouder of a job well done!” says Heino.





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