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Winners announced for Pendoring Advertising Awards

 Winners announced for Pendoring Advertising Awards
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The 2014 Pendoring winners were announced in front of a packed and appreciative audience at the glittering annual awards evening at Vodacom World in Midrand last night.

With three silver and one gold Pendoring out of 10 finalists, Joe Public maintained its status as the Pendoring leader over the past few years. A close second with four silver Pendorings from no less than seven finalists is Ninety9Cents Communications.

Coming in just behind the two front-runners was OPENCO – The Open Collaboration with one gold and two silver Pendorings. Ogilvy & Mather Johannesburg walked away with one silver and one gold Pendoring and FCB 1886 won two silver Pendorings. Blink Stefanus clinched a gold trophy for his innovative “Blink Projek” entry in the live events, activations and direct communications category.

In total, 25 silver and 8 gold Pendoring trophies were awarded on Friday evening, but unfortunately the judges felt that none of the entries made the cut for the Prestige Award. With this in mind, the Pendoring board has decided to hold the R50 000 normally awarded to the Prestige winner over to 2015 and to add an extra competition to the 2015 Awards. This means that the 2015 Pendoring Advertising Awards will not only have bigger prize money than ever before, but that they would also offer more opportunities for creative agencies and companies to be winners. More information on the 2015 Pendoring Advertising Awards will be made available in due course.

King James Cape Town, with its truly South African television advertisement titled ‘The Reader’ for Bell’s Whisky, won a gold Pendoring in the truly South African television category and a silver in the truly South African Craft category for cinematography. At the end of the evening King James Cape Town was also crowned the overall winner in the Truly South African category with the Umpetha award, which earned the agency R20 000 in prize money.

FCB Johannesburg won a silver and a gold Pendoring, followed by Black River F.C. with one gold Pendoring. M&C Saatchi Abel Cape Town bagged two silver Pendorings and Native VML, TBWA\Hunt\Lascaris Johannesburg, DDB South Africa and The Jupiter Drawing Room Johannesburg each took home one silver Pendoring to put in their display cabinets.

In the Student category, North-West University (NWU) stood out among the crowd of tertiary institutions. NWU had five finalists, and its students took home two silver and one gold Pendoring. Judy Kriel of NWU was chosen as the overall winner in the Student category with her work for MK entitled “MK-Sosiaal”, which the judges described as conceptually strong and well executed. As the overall winner, she takes home R10 000 in prize money and receives an internship at TWBA\Hunt\Lascaris Johannesburg for 2015.

Student entries from the University of Johannesburg and Vega School of Brand Leadership in Cape Town each received one silver Pendoring.

The Pendoring Advertising Awards would like to thank the following sponsors:

Platinum: Ads24, ATKV, kykNET, Media24. Gold: Die Burger, Huisgenoot, Rapport, Toyota. Bronze: Caxton Community Newspapers, Jacaranda FM, MyEdit, OFM, Sanlam. Partners: Adlip, DEKAT, KWV, eVati, kulula.com, Leopard’s Leap Wines, Marklives.com, Newsclip, Sonovision, toeter

Complete list of winners

Winners of the 2014 Pendoring Advertising Awards:

TELEVISION/CINEMA (with a production budget less than R600 000) – Sponsored by kykNET

No Award

NON-BROADCAST VIDEO & FILM

Silver

Title:                                                                              Zander

Agency:                                                                        Ogilvy & Mather Johannesburg

Advertiser:                                                                Pendoring 2013                

RADIO

Silver

Title:                                                                              Hoekslypers                                           

Agency:                                                                        FCB 1886                                                  

Advertiser:                                                                Cell C                                        

Silver

Title:                                                                              Wat sê die Jakkals?                                              

Agency:                                                                        FCB 1886                                

Advertiser:                                                         Cell C           

NEWSPAPERS – Sponsored by ADS24

No Award

MAGAZINES

No Award

POSTERS

Silver

Title:                                                                              Hardloop, Heelal, Hakskene (Campaign)

Agency:                                                                        Joe Public            

Advertiser:                                                                Produce Sound                                    

Silver

Title:                                                                              Blaaskans Bederwers

…………………………….. (Swembad, Restourant) (Campaign)               

Agency:                                                                        OPENCO – The Open Collaboration

Advertiser:                                                                World Leisure Holidays                                    

 

DIGITAL & INTERACTIVE COMMUNICATION – Sponsored by Media24

Silver

Title:                                                                              #YourLegendLivesOn     

Agency:                                                                        Ninety9Cents Communications                                    

Advertiser:                                                                Tassenberg                                              

ORIGINAL AFRIKAANS – Sponsored by ATKV

Gold

Title:                                                                              Hardloop, Heelal, Hakskene (Campaign)

Agency:                                                                        Joe Public                              

Advertiser:                                                                Produce Sound

Silver

Title:                                                                              Apple-uitverkoping                                            

Agency:                                                                        Ninety9Cents Communications                                    

Advertiser:                                                                Digicape                                                   

RETAIL

Silver

Title:                                                                              Apple-uitverkoping        

Agency                                                       Ninety9Cents Communications                                    

Advertiser:                                                                Digicape

Silver

Title:                                                                              Hotel, Kegelbal (Campaign)         

Agency                                                       FCB Cape Town 

Advertiser:                                                                Musica

CRAFT

Gold

Craft:                                            Illustration

Title:                                                                              Blaaskans Bederwers (Swembad)

Agency:                                                                        OPENCO – The Open Collaboration

Advertiser:                                                                World Leisure Holidays

Silver

Craft:                                                                              Illustration

Title:                                                                              Droomvakansie, Droomkar, Droomloopbaan (Campaign)

Agency                                                                         Joe Public

Advertiser:                                                                Lovers Plus

                                 

Silver

Craft:                                           Illustration

Title:                                                                              Blaaskans Bederwers (Restourant)

Agency:                                                                        OPENCO – The Open Collaboration            

Advertiser:                                                                World Leisure Holidays                                    

 

COMMUNICATION DESIGN

No Award

LIVE EVENTS & ACTIVATIONS & DIRECT COMMUNICATION

Gold

Title:                                                                              Die Blink Projek                                   

Agency:                                                                        Blink Stefanus                     

Advertiser:                                                                Blink Stefanus                                       

TRULY SOUTH AFRICAN – TELEVISION

Gold

Title:                                                                              Picnic, Wedding (Campaign)

Agency:                                                                        Ogilvy & Mather Johannesburg

Advertiser:                                                                MultiChoice DStv             

Gold

Title:                                                                              The Reader

Agency:                                                                        King James Cape Town

Advertiser:                                                                Bell’s Whisky

Gold

Title:                                                                              Giving

Agency:                                                                        Black River F.C.

Advertiser:                                                                First for Women

Silver

Title:                                                                              Coke Bobby

Agency:                                                                        FCB Johannesburg

Advertiser:                                                                Coca-Cola Southern Africa

 

TRULY SOUTH AFRICAN – RADIO

Silver

Title:                                                                              Môre Oompie, Afrikaners is Plesierig, Jan Pierewiet (Campaign)                                   

Agency:                                                                        DDB South Africa                                

Advertiser:                                                                Wrigley Orbit                      

TRULY SOUTH AFRICAN – CRAFT

Silver

Craft:                                           Illustration

Title:                                                                              Mountains, Township, Football, Beach

                                                                                         (Campaign)

Agency:                                                                        The Jupiter Drawing Room Johannesburg

Advertiser:                                                                Safari Braai Products

Silver

Craft:                                                                              Cinematography

Title:                                                                              The Reader

Agency:                                                                        King James Cape Town

Advertiser:                                                                Bell’s Whisky

TRULY SOUTH AFRICAN – GENERAL

Gold

Title:                                                                              A Rainbow for the Rainbow Nation

Agency:                                                                        FCB Johannesburg

Advertiser:                                                                Coca-Cola Southern Africa

Silver

Title:                                                                              Be the Most Famous You               

Agency:                                                                        TBWA\Hunt\Lascaris Johannesburg

Advertiser:                                                                The Loeries Awards                           

Silver

Title:                                                                              Cinemark Experience

Agency:                                                                        Joe Public

Advertiser:                                                                Cinemark                               

Silver

Title:                                                                              Fossil Biscuits    

Agency:                                                                        M&C Saatchi Abel Cape Town    

Advertiser:                                                                IZIKO Museums of South Africa

Silver

Title:                                                                              World AIDS Day WiFi                        

Agency:                                                                        M&C Saatchi Abel Cape Town                      

Advertiser:                                                                MWEB

TRULY SOUTH AFRICAN – INTEGRATED CAMPAIGN

Silver

Title:                                                                              #YourLegendLivesOn                                         

Agency:                                                                        Ninety9Cents Communications

Advertiser:                                                                Tassenberg                            

Silver

Title:                                                                              KeYona                                    

Agency:                                                                        Native VML                                                              

Advertiser:                                                                Nedbank                                 

STUDENTS

STUDENTS – TRADITIONAL MEDIA

No Award

STUDENTS – CRAFT

Silver

Craft:                                                                              Typography

Title:                                                                              Koloniale Bliksem Rhodes…………………

Tertiary Institution:                                             University of Johannesburg

Product/Service:                                                   Koloniale Bliksem Lettertipes

Student:                                                                      Osmond Tshuma

STUDENTS – INTEGRATED CAMPAIGN

Silver

Title:                                                                                                Boksem-bier      

Tertiary Institution:                                                               North-West University

Product/Service:                                                                     Boksem Bier

Student:                                                                                        Janus Badenhorst

Silver

Title:                                                                                                MK Nooit Alleen Nie                        

Tertiary Institution:                                                               North-West University

Product/Service:                                                                     MK

Student:                                                                                        Anja Kocks

STUDENTS – TRULY SOUTH AFRICAN – GENERAL

Silver

Title:                                                                                                Moustache, Jeans, Hair (Campaign)

Tertiary Institution:                                                               Vega School of Brand Leadership Cape Town

Product/Service:                                                                     Lion Matches

Students:                                                                                      Michael Southey, Robyn Newham,                   ………………Liezl Fourie

STUDENTS – TRULY SOUTH AFRICAN – INTEGRATED CAMPAIGN

Gold

Title:                                                                                                MK-Sosiaal                            

Tertiary Institution:                                                               North-West University

Product/Service:                                                                     MK Sosiale Televisie

Student:                                                                                        Judy Kriel

UMPETHA AWARD

Category:                                                                                      Truly South African: Television

Title:                                                                                                The Reader

Agency:                                                                                          King James Cape Town

Advertiser:                                                                                  Bell’s Whisky

OVERALL STUDENT WINNER

Student:                                                                                        Judy Kriel

Category:                                                                                      Truly South African: Integrated Campaign

Title:                                                                                                MK-Sosiaal                            

Tertiary Institution:                                             North-West University

Product/Service:                                                                     MK Sosiale Televisie

PRESTIGE AWARD

Not Awarded

 

 

 

 

 

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