NATIVE VML recently confirmed that it has been appointed as Liberty’s social media agency ahead of seven other agencies that pitched for the account.
“We have been fortunate to work with Liberty on a number of projects over the past few years and were delighted at the opportunity to extend the relationship by participating in the social media and ORM pitch,” says Angus Robinson, Head of Mobility and Innovation at NATIVE VML. “During what was an extensive and intense evaluation process, it was clear how seriously Liberty is looking at its digital and social media activities.”
Brett Greaves, Head of Social Media at Liberty, says after a long, rigorous process, NATIVE VML was awarded the business. “They were successful in demonstrating an unparalleled knowledge of the platform, understanding of our business and passion for what they do. We especially liked their maturity in thinking and hunger to constantly learn. As an organisation that is fairly new to the space, we are more than confident that NATIVE VML will deliver beyond expectations and are extremely excited to have them on board as our social media partner agency,” he says.
The partnership kicked off in October.
“In winning this account, we are really excited to be partners in the social media journey with a great South African brand such as Liberty,” concludes Robinson.