Global vodka brand, Smirnoff Ice Double Black with Guarana recently launched their #ExploreTheNight campaign, offering consumers the opportunity to explore the night and the many possibilities it holds. How? With an extraordinary free cab service accessed through theirExplore The Night App which went live in November.
Consumers just need to download the Explore The Night App in order to book a cab. The cab will collect them and take them to either their destination of choice or, if they are willing to take the chance, have the cab driver take them to a predetermined “surprise” location for a night of endless possibilities.
Furthermore, an ultimate night out was up for grabs in a radio competition centred around spotting one of a few untraditionally decorated cabs around Cape Town, Johannesburg and Durban. Winners were the first to call in to the Roger Goode show on 5FM and report a cab-spotting. So if you were scratching your head at the glitter cab, paint splattered cab, Post it Notes cab or DJ booth cab at the V&A Waterfront, Nelson Mandela Square or at Camps Bay’s Caprice – you now know why.
Euphonik, Warras, DJ Fresh and other top name performers have been booked for a series of Explore The Night planned throughout the festive season.
The Explore The Night event concept is unique, but simple. Three different venues team up and each host an artist, act or DJ different from the venues. Those looking for a bit of night time revelry need simply purchase a can of Smirnoff Ice Double Black with Guarana at one of the participating outlets. With each purchase, they will receive a free wrist band which gives them access to a cab waiting outside the venue to take them to the next participating venue where the party will start all over again.
If you want to be sitting pretty in a free cab – exploring the night and its endless possibilities between sunset and sunrise on Friday and Saturday nights, download the free Explore The Night App from the Google Play or Apple iStore app stores on your smartphone and book one of the cabs.
Warning: All the rides are free, but some will be special 😉
So go on – rebel against the light and get ready to #ExploreTheNight with Smirnoff Ice Double Black with Guarana. Visit www.explorethenight.com to find out more, or download theExplore The Night App from iTunes or Google Play.
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