From Add Hope to requests movie tickets that ask you if you’d like to help kids see better, it’s hardly a new thing that brands are trying to show their customers that they are doing their bit to do good. Now McDonald’s has stepped into the ring, not just with a novel way to give their customers an easy way to make a difference, but asking them to wear their contributions on their sleeves (or should we say socks).
McDonald’s has for some time been supporting the global Ronald McDonald’s House Charities, a series of initiatives that aim to bring families closer to their sick children to improve chances of healing and general family wellbeing. Locally the charity supports mothers with children in the Chris Hani Baragwanath Academic Hospital and is hoping to grow its footprint. That takes cash though, so McDonald’s will be asking restaurant patrons to purchase stripy socks (R20 for adults, R15 for children) with all proceeds going to the charity.
To get people putting socks on feet, however, McDonald’s needed a way to let people know not just that the socks are on sale, but what difference buying them would make. It took a lot of hidden cameras and probably the first ever McDonald’s baby monitor, but they managed to paint a picture of just what happens when moms are separated from their sick children. What’s next? They’re hoping you’ll step up to do good and show your stripes.
Check it out:
YouTube :: http://youtu.be/lG5Fjnot6C8