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Magnum Pleasure Store opens in Cape Town with a bang

 Magnum Pleasure Store opens in Cape Town with a bang

With a choice of decadent chocolate dips and nearly 20 toppings from sea salt to chilli flakes and rose petals to chocolate-coated honeycomb, the Magnum Pleasure Store has landed in Cape Town at Cavendish Square, Claremont, in celebration of Magnum’s 25thBirthday. Available to the public from 17 January 2015, the Magnum Pleasure Store gives Capetonians the opportunity to share the glamour of a quarter century of pleasure. Open daily from 10am – 8pm, and running for 8 weeks only until 15 March 2015, Cape Town pleasure seekers will have the chance to celebrate and enjoy their favourite ice cream in a very unique way.

The Make My Magnum experience provides fans with the opportunity to customise their own Magnum ice cream any way they want – it is easy to understand the huge international buzz this has created, complete with mile long queues.


The official Cape Town launch came hot off the heels of the brand’s international and more recent Johannesburg success. With a glamorous star studded event kicking off celebrations on Thursday 15 January 2015 at Cavendish Square, co-hosted by Jonathan Boynton-Lee and Leigh-Anne Williams, looking fabulous in a stunning dress from KLuK with hair and make-up by Head 2 Toe, and attended by some of the Mother City’s hottest celebrities, guests were welcomed to the glittering event in true Magnum pleasure style complete with chocolate martinis, a selection of premier canapés and the finest champagne.

To keep guests entertained whilst enjoying their very own Magnum pleasure experience, one of South Africa’s finest DJ’s, beautiful Cape Town based Vanessa Holliday added a host of smooth tunes to the evening’s festivities. Heather Thompson a self-taught Conceptual Chocolatier who, under the guise of Soma Confection, creates dessert installations that play on the intersection of the senses assembled a chocolate sculpture throughout the course of the evening inspired by the Make My Magnum experience.

The Make My Magnum experience costs R40 and includes a choice of three premium toppings. And to ensure maximum pleasure for all Cape Town Magnum fans, a host of competitions including giveaways, a Valentine’s Day promotion in conjunction with Heart FM, pop up experiences and celebrity-hosted events will further afford Cape Town’s pleasure seekers the opportunity to truly be part of their favourite ice cream’s birthday celebrations.

For exclusive access, we invite you to like and keep your eyes peeled in the press! You can also follow @MagnumSA on Twitter and share the love via Twitter #MakeMyMagnumSA.

Join Magnum and celebrate 25 years of pleasure your own way, by visiting Magnum Cape Town at Cavendish Square, Claremont this summer.

The Magnum Cape experience is brought to you by brand activation and pop-up specialists MbongiWorks.


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