See how how food Is misrepresented in Ads

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Three films reveal insights into the glaring contrast between home-prepared foods versus foods primed by a food stylist.

Through the use of food dyes, cotton-ball stuffing, imitation ice, and an array of other clever devices, these films explore the many trickeries we are ever presented with by commercial industries in our everyday lives.

It’s real food, but not really.

Directed, Filmed & Edited by Minhky Le
Camera: Panasonic GH4 in 1080p 96fps, 60fps & 4K (compressed to a 1080p timeline).
Settings: James Miller’s settings – Cinelike V, -5 sharpness, -5 saturation, -5 noise reduction.
Glass: Voigtlander 25mm f0.95
Edited and Graded: Premiere CC, FilmConvert.
Sound: Foley was handled by borrowing sounds from all over the internet, and through VideoCopilot’s sound packs and sampling originals.

Real Food, But Not Really. | ‘Something Savoury’ from Minhky Le

Real Food, But Not Really. | ‘Something Sweet’ from Minhky Le

 

Real Food, But Not Really. | ‘Something Sparkling’ from Minhky Le

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