Find out what you should be earning as a creative

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Thanks to our good friends at AD TALENT we are able to get a snap shot of what people in the creative sphere should be getting paid via their Salary survey.

This survey was compiled:

  • using figures of actual placements made by AD TALENT
  • using figures from salary information obtained from all candidates interviewed by AD TALENT from January 2014 to December 2014
  • using figures from salary information obtained from candidates who have submitted their CVs to AD TALENT
  • using cost to company (CTC) figures
  • using the average salaries per sector

Interpretation:

  • Salaries vary significantly depending on many factors, including size of the company, desirability to work for a particular company and status
  • Salaries for media sales roles vary significantly depending on the commission structure / incentives
  • 0-2 years (light) means 0 to 2 years experience in that particular position and NOT 0 to 2 years total working experience
  • The same applies for medium and heavy weight. It is experience in the particular position and NOT total working experience
  • This survey is not intended to be prescriptive, but is a report on what AD TALENT, (not the entire industry) has experienced in the past 12 months
Advertising Agencies
  0-2 yrs (light) 2 – 5yrs (medium) 5 – 9 yrs (heavyweight)
Managing Director
Johannesburg R75 000 – R85 000 R85 000 – R110 000 R110 000+
Cape Town R65 000 – R75 000 R75 000 – R95 000 R95 000+
Deputy MD
Johannesburg R65 000 – R75 000 R75 000 – R85 000 R85 000+
Cape Town R60 000 – R65 000 R65 000 – R75 000 R75 000+
General Manager
Johannesburg R70 000 – R75 000 R75 000+  
Cape Town R53 000 – R55 000 R55 000+  
Client Service/Business Unit Director
Johannesburg R40 000 – R45 000 R45 000 – R55 000 R55 000+
Cape Town R35 000 – R40 000 R40 000 – R48 000 R48 000+
Group Account Director
Johannesburg R40 000 – R42 000 R42 000 – R50 000 R50 000+
Cape Town R30 000 – R35 000 R35 000 – R45 000 R45 000+
Account Director
Johannesburg R28 000 – R35 000 R35 000 – R40 000 R40 000+
Cape Town R25 000 – R30 000 R30 000 – R38 000 R38 000+
Account Manager
Johannesburg R18 000 – R20 000 R20 000 – R30 000 R30 000+
Cape Town R12 000 – R16 000 R16 000 – R25 000 R25 000+
Account Executive
Johannesburg R9 000 – R12 500 R12 500 – R20 000 N/A
Cape Town R8 000 – R10 000 R10 000 – R18 000 N/A
Project Manager
Johannesburg R18 000 – R26 000 R26 000 – R32 000 R32 000 – R45 000
Cape Town R12 000 – R18 000 R18 000 – R30 000 R30 000 – R40 000
Project Director
Johannesburg R32 000 – R40 000 R40 000 – R50 000 R50 000+
Cape Town R28 000 – R36 000 R36 000 – R45 000 R45 000+
Operations
Johannesburg R45 000 – R55 000 R55 000 – R70 000 R70 000+
Cape Town R40 000 – R45 000 R45 000 – R60 000 R60 000+
Production
Johannesburg R8 500 – R15 000 R15 000 – R30 000 R30 000 – R45 000
Cape Town R8 000 – R13 000 R13 000 – R25 000 R25 000 – R40 000
Traffic
Johannesburg R12 000 – R18 000 R18 000 – R28 000 R28 000 – R45 000
Cape Town R8 000 – R13 000 R13 000 – R25 000 R25 000 – R35 000
Digital Programme Manager
Johannesburg R40 000 – R55 000 R55 000 – R70 000 R70 000+
Cape Town R40 000 – R45 000 R45 000 – R60 000 R60 000+
Strategic Planning Director
Johannesburg R45 000 – R55 000 R55 000 – R75 000 R75 000+
Cape Town R40 000 – R45 000 R45 000 – R60 000 R60 000+
Strategic Planner
Johannesburg R12 500 – R20 000 R20 000 – R35 000 R35 000+
Cape Town R12 000 – R15 000 R15 000 – R30 000 R30 000+
Digital Strategist
Johannesburg R18 000 – R26 000 R26 000 – R40 000 R40 000+
Cape Town R16 000 – R23 000 R23 000 – R37 000 R37 000+
Social Media Brand Manager
Johannesburg R15 000 – R20 000 R20 000 – R30 000 R30 000+
Cape Town R12 000 – R15 000 R15 000 – R23 000 R23 000+
Social Media Specialist
Johannesburg R18 000 – R28 000 R28 000 – R45 000 R45 000+
Cape Town R15 000 – R20 000 R20 000 – R35 000 R35 000+
Social Media Community Manager
Johannesburg R12 000 – R15 000 R15 000 – R28 000 R28 000 – R42 000
Cape Town R8 000 – R15 000 R15 000 – R22 000 R22 000 – R38 000
Content Manager
Johannesburg R12 000 – R15 000 R15 000 – R25 000 R25 000 – R40 000
Cape Town R8 000 – R12 000 R12 000 – R18 000 R18 000 – R36 000
SEO Specialist
Johannesburg R15 000 – R25 000 R25 000 – R35 000 R35 000+
Cape Town R12 000 – R16 000 R16 000 – R25 000 R25 000+
PPC/ORM Campaign Manager
Johannesburg R15 000 – R25 000 R25 000 – R32 000 R32 000+
Cape Town R12 000 – R16 000 R16 000 – R22 000 R22 000+
Creative: Traditional
  0-2 yrs (light) 2 – 5yrs (medium) 5 – 9 yrs (heavyweight)
Group/Executive Creative Director
Johannesburg R100 000+ N/A N/A
Cape Town R85 000+ N/A N/A
Creative Director Small/Medium sized Studio Medium/Large Agency
Johannesburg R40 000 – R50 000 R50 000 – R60 000 R60 000+
Cape Town R28 000 – R35 000 R35 000 – R45 000 R45 000+
Head of Design Small Studio Medium/Large Agency (0-5 yrs) Medium/Large Agency (5 yrs +)
Johannesburg R28 000 – R38 000 R38 000 – R46 000 R46 000+
Cape Town R22 000 – R30 000 R30 000 – R40 000 R40 000+
Graphic Designer
Johannesburg R8 000 – R15 000 R15 000 – R28 000 R28 000+
Cape Town R8 000 – R12 000 R12 000 – R20 000 R20 000+
Creative Group Head
Johannesburg R27 000 – R32 000 R32 000 – R40 000 R40 000+
Cape Town R20 000 – R28 000 R28 000 – R40 000 R40 000+
Art Director
Johannesburg R9 000 – R15 000 R15 000 – R28 000 R28 000 – R45 000
Cape Town R8 000 – R15 000 R15 000 – R25 000 R25 000 – R42 000
Copywriter
Johannesburg R8 000 – R15 000 R15 000 – R28 000 R28 000 – R45 000
Cape Town R8 000 – R12 000 R12 000 – R20 000 R20 000 – R45 000
Head of DTP/Studio Manager
Johannesburg R20 000 – R25 000 R25 000 – R30 000 R30 000 – R45 000
Cape Town R18 000 – R22 000 R22 000 – R25 000 R25 000 – R40 000
DTP Operator
Johannesburg R8 000 – R15 000 R15 000 – R20 000 R20 000 – R35 000
Cape Town R6 000 – R13 000 R13 000 – R18 000 R18 000 – R33 000
Creative: Digital
  0-2 yrs (light) 2 – 5yrs (medium) 5 – 9 yrs (heavyweight)
Digital Designer/Multimedia Designer
Johannesburg R10 000 – R15 000 R15 000 – R30 000 R30 000 – R45 000
Cape Town R8 000 – R13 000 R13 000 – R25 000 R25 000 – R35 000
Web Developer
Johannesburg R8 000 – R18 000 R18 000 – R26 000 R26 000 – R45 000
Cape Town R8 000 – R12 000 R12 000 – R25 000 R25 000 – R45 000
User Experience Designers
Johannesburg R15 000 – R20 000 R20 000 – R35 000 R35 000+
Cape Town R12 000 – R18 000 R18 000 – R30 000 R30 000+
User Interface Designers
Johannesburg R15 000 – R25 000 R25 000 – R35 000 R35 000+
Cape Town R12 000 – R18 000 R18 000 – R30 000 R30 000+
Front-end Developer
Johannesburg R8 000 – R12 000 R12 000 – R25 000 R25 000 – R40 000
Cape Town R6 000 – R10 000 R10 000 – R17 000 R17 000 – R30 000
Back-end Developer
Johannesburg R18 000 – R28 000 R28 000 – R45 000 R45 000+
Cape Town R14 000 – R18 000 R18 000 – R35 000 R35 000+
Marketing
  0-2 yrs (light) 2 – 5yrs (medium) 5 – 9 yrs (heavyweight)
Brand/Marketing Assistant
Johannesburg R10 500 – R16 500 R16 500 – R30 000 N/A
Cape Town R10 000 – R14 000 R14 000 – R20 000 N/A
Brand/Product Manager
Johannesburg R18 000 – R25 000 R25 000 – R45 000 R45 000 – R52 000
Cape Town R16 000 – R25 000 R25 000 – R38 000 R38 000 – R45 000
Marketing Manager/Group Brand Manager
Johannesburg R32 000 – R45 000 R45 000 – R65 000 R65 000+
Cape Town R30 000 – R40 000 R40 000 – R50 000 R50 000+
Marketing Director/Group Marketing Head/Head of Brand
Johannesburg R55 000 – R65 000 R65 000 – R110 000 R110 000+
Cape Town R45 000 – R55 000 R55 000 – R75 000 R75 000+
Corporate
  0-2 yrs (light) 2 – 5yrs (medium) 5 – 9 yrs (heavyweight)
Communications Director
Johannesburg R30 000 – R45 000 R45 000 – R60 000 R60 000 – R100 000
Cape Town R30 000 – R35 000 R35 000 – R55 000 R55 000 – R80 000
Communications Manager
Johannesburg R20 000 – R30 000 R30 000 – R50 000 R50 000 – R70 000
Cape Town R18 000 – R25 000 R25 000 – R35 000 R35 000 – R55 000
Communications Officer/Consultant
Johannesburg R15 000 – R20 000 R20 000 – R35 000 R35 000 – R40 000
Cape Town R13 000 – R20 000 R20 000 – R25 000 R25 000 – R38 000
Events Manager
Johannesburg R18 000 – R25 000 R25 000 – R30 000 R30 000 – R65 000
Cape Town R16 000 – R20 000 R20 000 – R28 000 R28 000 – R57 000
Events Coordinator
Johannesburg R15 000 – R20 000 R20 000 – R25 000 R25 000+
Cape Town R12 000 – R18 000 R18 000 – R22 000 R22 000+
Internal Communications Manager
Johannesburg R20 000 – R25 000 R25 000 – R40 000 R40 000 – R75 000
Cape Town R13 000 – R25 000 R25 000 – R35 000 R35 000 – R68 000
PR Consultancies/Corporate Communications
  0-2 yrs (light) 2 – 5yrs (medium) 5 – 9 yrs (heavyweight)
Managing Director
Johannesburg R45 000 – R53 000 R53 000 – R65 000 R65 000 – R100 000
Cape Town R40 000 – R47 000 R47 000 – R60 000 R60 000 – R85 000
Account Director
Johannesburg R30 000 – R35 000 R35 000 – R42 000 R42 000 – R50 000
Cape Town R25 000 – R30 000 R30 000 – R38 000 R38 000 – R47 000
Account Manager
Johannesburg R20 000 – R25 000 R25 000 – R30 000 R30 000+
Cape Town R17 000 – R21 000 R21 000 – R26 000 R26 000+
Account Executive
Johannesburg R15 000 – R18 000 R18 000 – R20 000 N/A
Cape Town R12 000 – R16 000 R16 000 – R18 000 N/A
Public Relations Assistant
Johannesburg R8 000 – R13 000 R13 000 – R18 000 N/A
Cape Town R8 000 – R12 000 R12 000 – R17 000 N/A
Sponsorship Manager
Johannesburg R15 000 – R24 000 R24 000 – R45 000 R45 000 – R65 000
Cape Town R15 000 – R20 000 R20 000 – R33 000 R33 000 – R60 000
Media
  0-2 yrs (light) 2 – 5yrs (medium) 5 – 9 yrs (heavyweight)
Media Director
Johannesburg R28 000 – R36 000 R35 000 – R42 000 R50 000 – R70 000
Cape Town R20 000 – R30 000 R30 000 – R40 000 R40 000 – R65 000
Media Planner
Johannesburg R20 000 – R25 000 R25 000 – R35 000 R35 000 – R45 000
Cape Town R15 000 – R20 000 R20 000 – R28 000 R28 000 – R39 000
Media Buyer
Johannesburg R15 000 – R18 000 R18 000 – R28 000 R28 000 – R37 000
Cape Town R10 000 – R13 000 R13 000 – R21 000 R21 000 – R33 000
Media Strategist
Johannesburg R22 000 – R26 000 R26 000 – R38 000 R38 000 – R60 000
Cape Town R18 000 – R22 000 R22 000 – R35 000 R35 000 – R54 000
Media Sales Executive
Johannesburg R18 000 – R22 000 R22 000 – R35 000 R35 000 – R44 000
Cape Town R16 000 – R21 000 R21 000 – R34 000 R34 000 – R41 000
Media Sales Director
Johannesburg R30 000 – R35 000 R35 000 – R45 000 R46 000 – R70 000
Cape Town R25 000 – R30 000 R30 000 – R42 000 R42 000 – R67 000
Media Sales Digital
Johannesburg R18 000 – R25 000 R25 000 – R35 000 R35 000 – R70 000
Cape Town R15 000 – R22 000 R22 000 – R31 000 R31 000 – R62 000
Media Coordinator
Johannesburg R10 000 – R15 000 R15 000 – R20 000 R20 000 – R25 000
Cape Town R8 000 – R12 000 R12 000 – R17 000 R17 000 – R22 000
Digital Media Strategist
Johannesburg R20 000 – R26 000 R26 000 – R40 000 R40 000+
Cape Town R18 000 – R24 000 R24 000 – R38 000 R38 000+

 

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