IAB South Africa, a member driven organisation focussed on growing and sustaining a vibrant and profitable digital industry has announced the programme of Think Tank sessions for the IAB Digital Summit in association with BBC.com.
The five Think Tank sessions will follow the Digital Summit on Thursday, 19 February 2015 from 16h30 to 17h30 at SAB World of Beer and the Sci-Bono Centre. The venue neighbours Turbine Hall in Newtown Johannesburg, where attendees of the Digital Summit are welcome to attend the sessions on a complimentary basis.
Think Tank Session 1:
Topic: How I chose my last Tattoo
Presenter: Nic van den Bergh, Global Head of Media, Clicks2Customers
The customer journey is more complex than ever. Between an open and inked canvass stand multiple points of influence, self-doubt, tireless research and various changes of opinion.
In this session Nic van den Bergh will offer practical examples of how marketing can effectively deal with increasingly complex buying cycles. Specially looking at:
- The vast quantities of information and touch-points in the decision-making process
- The requirement for integration, greater audience insight and an emphasis on communication ideas that can live beyond single mediums
- How a carefully planned and structured approach, with the end goal in mind, reaps the best results.
Think Tank Session 2:
Company: Public Ideas
Topic: Affiliate Marketing: Let performance rule your digital strategy
Presenters: Antoine Paillusseau Business Developer at Public Ideas and Mahalia Failali Marketing & Communication International Manager at Public Ideas
Looking at ways to increase traffic, sales and leads while monitoring your ROI? This conference is for you! Meet us during Public-Ideas’ “Think Thank session” to get all key information on affiliate marketing through case studies of major South African websites: Superbalist (represented by Sprout) and Clickncompare.
Think Tank Session 3:
Topic: From awareness to conversion: Content marketing and the new buyer journey
Presenter: Ido Yerushalmi, Senior Director, Business Development EMEA, Outbrain
With growing ad budgets moving online and brands looking for ways to engage with customers in meaningful ways, content marketing becomes more than just a top of the funnel strategy.
Being placed at different touch points along the buyer journey, content is now what drives brand engagement, even to the point of conversion and becoming a viable part of any digital strategy. In this Think Tank, we will explore:
- Why content marketing now?
- How can content marketing help drive customers throughout the sales funnel?
- What is an efficient content marketing plan?
Think Tank Session 4:
Company: Effective Measure
Topic: Measuring ROI on Digital Campaigns
Presenters: Alan Morrissey, Regional Director, South Africa, Effective Measure and
George Mienie, CEO, Auto Trader.
We will take attendees through the need for accurate campaign measurement and how Effective Measure reports can assist with ensuring campaigns are highly targeted and effective in driving increased brand awareness across desktop and mobile.
George Mienie from Autotrader.co.za will use live examples to demonstrate effective digital campaigns driving ROI. Attendees to this session will learn how to target audience and measure campaigns more effectively
Think Tank Session 5:
Topic: Launch of Telmar Internet Planner
Presenters: Ryan Harris, IAB SA Measurement Head, Martin Urry and Ben Sheperd Smith from Telmar
The IAB Measurement Council is responsible for accurate measurement of the IAB SA members as well as ensuring this measurement benefits the digital industry in South Africa.
After many months of collaborative efforts and the successful integration of Effective Measure data, the dedicated teams of both IAB SA and Telmar are proud to announce the launch of Internet Planner on to the Telmar dashboard. This event will cover the methodology used to collect and weight the internet audience data to the AMPS universe. Delegates will be given a live demonstration of the Telmar Internet Planner and how to use the data effectively. This will be followed by a Q&A session with the Think Tank presenters from both IAB SA and Telmar.