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IAB SA ANNOUNCES WINNERS OF THE 2015 BOOKMARK AWARDS

 IAB SA ANNOUNCES WINNERS OF THE 2015 BOOKMARK AWARDS
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IAB SA has announced the winners of the 2015 IAB South Africa Bookmarks Awards sponsored by Savanna and hosted by Anne Hirsch to an audience of over 500 people at Turbine Hall in Newtown Johannesburg on Thursday, 19 February 2015. Now in its 7th year, the Bookmarks surpassed all expectations in the volume and quality of almost 800 entries received.

IAB SA CEO, Josephine Buys, commented on the winners’ entries, “With brands truly embracing the power of digital our judges had the privilege of judging the most innovative digital work seen at the Bookmarks in its seven years.”

A total of 13 Gold, 34 Silver, 44 Bronze certificates, 11 Individual Awards and four Special Honours winners were awarded on the night, an increase from 2014 when only nine Gold pixels were awarded. “Headed up by John Dixon, our international and 54 local judges ensured that each winning entry displayed excellence in digital creative work and execution while delivering measurable results.”

The Winners of the 2015 IAB Bookmark awards are:

CORE AWARDS: Websites / Microsites / Mobisites

Brand, Commercial & Retail Websites

  • Capitec Bank Website – Quirk   (SILVER)

Collaborators: Capitec Studio

  • Chas Everitt Website – Saatchi & Saatchi Synergize (BRONZE)

Microsites

  • The Journal – Hellocomputer (SILVER)
  • Ride Epic – Injozi (SILVER)
  • HerdTracker – The world’s first app to track Africa’s great migration – Discover Africa (BRONZE)
  • Meet Your Match: Whisky Profiler – Punk / King James Group  (BRONZE)

Collaborators: Narrative Truth / We Love Jam

  • An ordinarily extraordinary South African Adventure Microsite – Fogg Experiential Design & Ireland Davenport Joint Entry  (BRONZE)

Collaborators: Bouffant Productions / Jury Music

Public Service sites

  • The Penguin Run – Utopia (GOLD)

Collaborators: OUTSRC – Web developer

  • Social feed – Hellocomputer (BRONZE)

Publisher sites (mass appeal)

  • EYEWITNESS NEWS – Primedia Broadcasting (SILVER)
  • DRUM – Media24 (Pty) Ltd. (BRONZE)

Collaborators: OnNet  / Spacestation

  • www.etv.co.za– Creative Spark (BRONZE)
  • Sowetan LIVE – Times Media Live (BRONZE)

Collaborators: Grenade

Specialist Publisher sites (smaller, niche audiences)

  • Between 10and5 / www.10and5.com (GOLD)
  • ZANEWS – Both Worlds (GOLD)
  • The Journal – Hellocomputer (SILVER)
  • Eatout.co.za relaunch – OnNet (BRONZE)

CORE AWARDS:  Advertising & Search
Branded Content

  • One Rand Man – King James Group / Society / Atmosphere (GOLD)

Collaborator: Rob Smith

  • Through the Eyes of a Child (“What do our children really learn from us?”) – Society / Punk / Atmosphere / King James Group (SILVER)

Collaborators: Narrative Truth

  • Castle Lager BraaiPhone – Retroviral (BRONZE)

Collaborators: Gloo, Studio Republic

  • Johnnie Walker Kings of Flavour – MECGroup & King James Group (BRONZE)

Collaborators: Exponential Cape Town / PUNK Digital

  • Kreepy Krauly Wrangler – Retroviral (BRONZE)

Display advertising

  • The Unskippable Skip Ad – Ireland / Davenport (SILVER)

Media Plan

  • Vodacom 20 Years – Lighthouse Digital  (SILVER)
  • BMW 2 Series – Are you 2 Enough? – Gloo & Vizeum (BRONZE)

Native Advertising

  • Comedy Central “Own a piece of South Park” – OgilvyOne South Africa (GOLD)

Collaborators: Hogarth Cape Town

  • Smirnoff Ice Double Black With Guarana – Explore The Night – MECGroup & AdVine (BRONZE)

Collaborators: JWT Cape Town

Search Marketing

  • Woolworths – Always On Media Campaign 2014 – Quirk (GOLD)
  • RE/MAX: Website Migration Recovery –R.O.I. Digital  (SILVER)
  • Chas Everitt Search Campaign – Saatchi & Saatchi Synergize (SILVER)
  • FIFA World Cup 2014: Increasing Leads While Maintaining a Low CPA – The-Media-Image (BRONZE)
  • Capitec | Credit Acquisition Campaign – PHD Media South Africa (BRONZE)
  • Sun International SEO Campaign – Quirk (BRONZE)
  • Direct Axis Illumination Campaign – Rogerwilco (BRONZE)

Publisher Trade Marketing Campaign

  • Sony E3 Experience powered by Sony Experia Z2 – Burn Media (BRONZE)

Collaborators: MediaCom

CORE AWARDS: Email Marketing
Email Campaign

  • What’sForDinner Wigwam – Liquorice  (BRONZE)

Email Publication

  • Spree.co.za Newsletters – Spree.co.za  (SILVER)
  • First Thing & Weekend Thing Newsletter – Daily Maverick (SILVER)

CORE AWARDS: Social, Community & PR

Social Media Campaigns

  • Get me to 21 – Lowe and Partners Cape Town  (SILVER)

Collaborators: GSDH / Digital Match Creative / Resource Agency

  • The Penguin Run – Utopia (SILVER)

Collaborators: OUTSRC – Web developer

Social Media Properties

  • FNB Ideas Can Help – Gloo  (SILVER)
  • SuperSport social media – DStv Digital Media  (BRONZE)

Collaborators: Levergy / Neo@Ogilvy

  • Chamber of Mines South Africa: What’s yours is mined – Quirk (BRONZE)

Use of User Generated Content

  • FNB Ideas Can Help – Gloo  (GOLD)
  • Design Indaba, ABSA Sponsorship – Make Think Become Did – BNRY & Jupiter Drawing Room Johannesburg (SILVER)

CORE AWARDS: Application & Tools
Browser-based Software

  • News24 Elections Maps – 24.com   (GOLD)
  • OMO Fast Kids – Liquorice (SILVER)
  • Vicinity Adserver Platform – Vicinity (BRONZE)

Collaborators: Group M / Native / OMG / Mediashop / PHD / Yonder / Lighthouse.

  • WeChatBuilder – Swipe Interactive (BRONZE)

Games and gamification

  • Ride Epic – Injozi (SILVER)
  • Smuggle the Rainbow. Taste the Rainbow. – DDB South Africa (BRONZE)

Collaborators: B4Shaw / The Digital Union / Egg Films

  • PoloTag – OgilvyOne South Africa (BRONZE)

Collaborators: Ogilvy & Mather Cape Town / Ogilvy PR Cape Town / Geometry Global / South Africa Motion City Films

  • What’sForDinner Trolley Dash – Liquorice & Mindshare (BRONZE)

CORE AWARDS: Integrated/ Mixed Media

Data Inspired Creative

  • News24 Elections Maps – News24 (BRONZE)

Digital Installations and activations

  • The Penguin Run – Utopia (SILVER)

Collaborators: OUTSRC – Web developer

  • Chocnology – NATIVE VML (SILVER)

Collaborators: Niki Hattingh / Elise Ruddle / MEC – Media / Theunis Uys /Soft Light City / Bouffant / Stefan Hurter

  • Dinnercam – Society / Atmosphere / King James Group (BRONZE)

Collaborators: ThingKing

  • Design Indaba, ABSA Sponsorship – Make Think Become Did – BNRY & Jupiter Drawing Room Johannesburg (BRONZE)
  • PoloTag                – OgilvyOne South Africa (BRONZE)

Collaborators: Ogilvy & Mather Cape Town / Ogilvy PR Cape Town / Geometry Global / Motion City Films

Integrated Multi-platform campaign

  • One Rand Man – King James Group / Society / Atmosphere (GOLD)

Collaborator: Rob Smith

  • FNB League of Innovators – Gloo (SILVER)
  • Comedy Central “Own a Piece of South Park.” – OgilvyOne Cape Town (SILVER)

Collaborators: Hogarth Cape Town

  • BMW 2 series – Gloo & Vizeum (SILVER)
  • Smuggle the Rainbow. Taste the Rainbow. – DDB South Africa (BRONZE)

Collaborators: B4Shaw / The Digital Union / Egg Films

Integrated Mobile campaign

  • BMW 2 series – Gloo & Vizeum (GOLD)
  • PoloTag – OgilvyOne South Africa (SILVER)

Collaborators: Ogilvy & Mather Cape Town / Ogilvy PR Cape Town / Geometry Global / Motion City Films

CORE AWARDS: E-commerce 
E-commerce Site

  • Unilever Deals – Thumbtribe (SILVER)
  • Spree.co.za – Spree.co.za (BRONZE)

CORE AWARDS: Mobile
Mobile Application/ Tool

  • Bookly – NATIVE VML  (GOLD)

Collaborators: Stefan Hurter

  • News24 Elections – 24.com (SILVER)
  • Vodacom “Java App” – Lighthouse and Gloo (BRONZE)

Mobile Publication

No Awards

Mobile Site

  • Soccer Laduma – Swipe Interactive (SILVER)

Rich Media Advertising for Mobile Devices

No Awards

CRAFT AWARDS
Editorial (media – news, magazines, radio, and TV stations/networks)

  • mg.co.za – M&G (SILVER)
  • Cerebra Editorial – Cerebra (BRONZE)

Collaborators: You & Me Design, Consillium Legal

  • 947 – Primedia Broadcasting (BRONZE)

UX Design

  • Pam Golding Properties Capture – New Media Labs (SILVER)
  • Capitec Bank Website – Quirk (SILVER)

Graphic Design

  • Meet Your Match – Punk / King James Group (SILVER)

Collaborators: Narrative Truth / We Love Jam

Tech. Innovation

  • Blok app – a new tool for off plan property sales – Formula D interactive (GOLD)
  • Amarula 25th Birthday – Liquorice (BRONZE)

Collaborators: Draft FCB

  • Chocnology – NATIVE VML (BRONZE)
  • SnappBox – Snapplify (BRONZE)
  • Webfluential – Webfluential (BRONZE)
  • Anglo American Mining Indaba Interactive Projection Table – HKLM and The Kinetic (BRONZE)

Collaborators: IXD

Copywriting

  • Comedy Central “Own a Piece of South Park.” – OgilvyOne Cape Town (GOLD)

Collaborators: Hogarth Cape Town

  • One Rand Man – Society / King James Group (BRONZE)

Collaborators: Punk / Atmosphere / Rob Smith

Use of online video, audio and music

  • The Walking Dead iPad Activation – Ireland / Davenport (SILVER)
  • Meet Your Match – Punk / King James Group (SILVER)

Collaborators: Narrative Truth / We Love Jam

  • #RoadToRancho – MotionCityFilms (BRONZE)

Newswire

  • TEAMtalk Media Newswire – TEAMtalk Media (SILVER)

Research and Insights Projects

  • Vaseline Skin Analysis In 60 Seconds – Liquorice (BRONZE)

INDIVIDUAL & TEAM AWARDS
Best Editorial Team

  • ZANEWS – Both Worlds

Best Digital/ Media Strategist

  • Mike Jones – NATIVE VML

Best Creative/ Designer/ Copywriter/ Content Writer

  • Emile Rohlandt – Hellocomputer

Best Young Gun

  • Joe Crann – Soccerladuma

Best Community Manager/ Social Media Marketer

  • Keenan Harduth – Cerebra

Best Account/ Client Service Manager

Estelle Visser – Saatchi & Saatchi Synergize

Best Search Marketer

  • Brett Pringle – Rogerwilco

Best Journalist

  • Richard Poplak – Daily Maverick

Best Editor

  • Branko Brkic – Daily Maverick

Best Blogger

  • Diary of a zulu girl

Best Ad-Ops Team

  • MECGroup Ad Ops – MECGroup

SPECIAL HONOURS AWARDS
Best Agency

  • Gloo

Best Publisher

  • EYEWITNESS NEWS

Best Marketing Organisation

  • Unilever

Best Individual Contribution

  • Fred Roed – World Wide Creative

“This year’s Bookmarks Awards was the perfect conclusion to a successful inaugural IAB Digital Summit made possible by BBC.com. Congratulations to all of the winners – our independent panel of local and international judges were extremely impressed by the high calibre of work we received this year, which was on par with international benchmarks. We would also like to say a big thank you to Savanna and all our other sponsors, without whom this incredible night would not have been possible,” says Josephine Buys, CEO of the IAB SA.

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