Eleven internationally renowned speakers are set to present at the inaugural IAB Digital Summit in association with BBC.com. The event takes place at Turbine Hall in Newtown, Johannesburg on Thursday, 19 February 2015. It precedes the 7th annual Bookmark awards sponsored by Savanna, which honours those agencies, publishers, developers and individuals contributing break-out work to the digital industry.
As the representative body of the South African digital industry, IAB SA has curated this rare, international line-up of digital thought leaders to inspire conversations among attendees that address the pivotal need for the country to develop a globally competitive digital industry. While South Africa’s digital marketing industry is undeniably growing, both the quantity and the quality of the country’s online marketing activities lags well behind the developed world, and is often outperformed by some of its African peers.
Ideas and insights from the prominent speakers at the IAB Digital Summit will catalyse the industry in identifying its developmental gaps and start truly harnessing digital’s power to make a meaningful and profitable impact on brands and businesses. The event is an opportunity for South African digital marketing practitioners to access consolidated ideas and the latest strategies that are currently enabling international digital industries to grow their product base, increase their market shares and create omni channels to market.
Zeinab Badawi, presenter on BBC World News, will begin the programme with a discussion on Journalism in the digital age and how the BBC plans to maintain their position as global news leader. Zeinab will be followed by David Sable, Global CEO of Y&R in New York who will discuss, ‘Let’s change the world’. Ali Jafari, the Vice President of Direct Sales for Twitter, Europe concludes the morning session with ‘Marketing in the moment’. He’ll speak on how Twitter has changed the way information is communicated and consumed and how brands can set themselves up to respond effectively to current events and make the most of marketing in the moment.
With the IAB US often at the forefront of the challenges experienced in the digital eco-system, David Doty, Executive Vice President of IAB US, will offer delegates his views on the state and growth of the US market, how IAB US is in solidarity with IAB SA and highlights from the international IAB Mixx Awards in his presentation on The state of the US market and IAB vision for 2015.
Dmitry Shishkin, BBC Digital Development Editor will delve into editorial innovation with reference to the specific example of BBC World News Services and the newly launched African Edition in his talk on Digital transformation of news across multiple platforms.
As long as online audiences are fragmented, attention split and difficult to gauge, marketers need to develop the right tools to unlock winning content. Ido Yerushalmi, Senior Director, Business Development EMEA, Outbrain will offer his insights on Planning for discovery – four keys to winning the content revolution.
London-based Eyabo Macauley, the Head of EMEA Advertising at Shazam Entertainment will add to the prestigious line up by discussing how Shazam is helping brands own, extend and exploit their affiliations with music both in app media and Shazam for television, and Why music should play an integral role in overall marketing strategies.
The next speaker, Gregor Waller is a Global Digital Strategist who consults to the top management of leading newspapers around the world in their challenge of both developing new revenue streams and restructuring their core business for the digital age. He will share his insights with delegates in his topic Monetising mobile audiences.
From New York, comes South African native and marketing pioneer Matthew Bull of Bull Whitehouse. After founding one of South Africa’s premier agencies, Lowe Bull, he became CEO of London based Lowe and Global Chief Creative Officer of Lowe Worldwide. Matthew currently runs The Bull White House in New York where they produce work for clients including Unilever, Corona and Galaxy Foods.
Mark Slade, Managing Director of Opera Mediaworks EMEA will demonstrate that mobile data isn’t a four letter word and that it adds real value across the marketing mix in his topic The future of creativity and big data.
Chris Clarke, Chief Creative Officer at DigitasLBi raises the socio-economic and socio-political potential of effective digital campaigns. In his talk on How digital can activate purpose for brands, Chris focuses on emerging markets such as India and Africa to illustrate how the media industry can be more conscious of the importance of using digital for the benefit of developing nations.
The speaker line-up in summary:
09:00 – 09:15 Jarred Cinman
09:15 – 09:45 Zeinab Badawi
09:45 – 10:15 David Sable
10:15 – 10:45 Ali Jafari
10:45 – 11:15 Break
11:15 – 11:45 David Doty
11:45 – 12:15 Dmitry Shishkin
12:15 – 12:45 Panel discussion: Zeinab Badawi, David Sable, David Doty & Ali Jafari
12:45 – 13:45 Lunch
13:45 – 14:05 Ido Yerushalmi
14:05 – 14:25 Eyabo Macauley
14:25 – 14:45 Gregor Waller
14:45 – 15:05 Break
15:05 – 15:25 Matthew Bull
15:25 – 15:45 Mark Slade
15:45 – 16:05 Chris Clarke
16:05 – 16:15 Jarred Cinman
*Times are subject to change
Details on the official Think Tank sessions being presented at the end of the Summit, ahead of the Bookmark evening awards, will be announced shortly.
For more information, visit http://iabsa.net/summit/home/