One white dress will put Skip washing powder to the test to prove it can protect the fibres and the fabulous of your most treasured garments.
Celeste Arendse of Selfi will be using her artistic talents to create beautiful stain patterns on one of her Selfi dresses, and Aisha Baker of Bake The Blog will be wearing them and presenting the project to her fans on social media. Not only is the dress a bespoke creation, but as the project gets underway, Celeste will transform the dress after every wash, using ingredients found in the average household pantry.
The project is aimed at demonstrating that Skip’s enzyme+ technology keeps clothes looking fabulous, wash after wash.
Bringing the campaign further to life, Aisha will wear the dress to several meetings and social occasions between now and 7 May 2015. The full process will be documented and showcased to the public at First Thursday in Cape Town on 7 May at Bean There Café on Wale Street from 17h30.
To watch the metamorphosis of this once off – and once off again and again – dress, follow the process on these accounts and search the #FabulousDressProject hashtag.
Celeste Arendse: Instagram handle – @celeste_selfi