PPC’s Technical Specialist and qualified Architect, Daniel van der Merwe gives us the 411 on the PPC Imaginarium Awards. If you’re keen on applying keep reading to get the inside info.
What does the future (in arts and design) hold for emerging creatives in South Africa?
Art and design are major contributors to innovation and innovation provides solutions to the key issues facing people, communities, countries and the world over as we all strive for a better and more sustainable future a “better Life for All”. To quote our Minister of Arts and Culture, Honourable Paul Mashatile “Arts and culture is no longer a nice to have, but is firmly at the core of the work we do. At a recent United Nations debate, South Africa was mentioned as one of the countries that placed human development at the center of progress. To succeed, we must strengthen the partnerships between government, business and the arts.” The future for merging creative in a developing country such as ours is indeed shining with opportunities and potential!
What is the objective behind the PPC Imaginarium Awards campaign?
The objective of the PPC Imaginarium Awards is to maximise opportunities for young emerging artists and creatives in art and design orientated disciplines in South Africa. The primary aim of the PPC Imaginarium Awards is to recognise innovation and design using Portland Cement-based concrete as a primary inspiration and/or material. The annually run programme incentivizes, awards, nurtures, profiles and assist artists, designers and students who are about to qualify or who are in the process of setting up their own studios.
How does the Imaginarium Awards differ from other art and design competitions?
The PPC Imaginarium Awards is unique in its combination of offering financial benefits, mentoring, workshops, exhibition opportunities and promotion in the media as well as allowing for online exposure and sales.
Why should creatives enter the competition?
The benefits for finalists are fantastic! :
- Monetary Recognition (R50 000 for the winner in each category and a R15 000 merit award in each category, as well as a R100 000 overall winner).
- Media exposure and profiling (communicated in print and online publications, blogs, Facebook, You Tube, Twitter and other social platforms).
- Exhibitions, events and digital exposure
- The opportunity to sell your work
- Inclusion in PPC’s Business Network
What kind of backing do emerging creatives receive in the Imaginarium Awards?
There is online support and tutorials to assist entrants through the submission stages.
How does the competition work?
Submitted entries are judged by an experienced jury panel comprised of professionals and academics in their respective fields of expertise. Simply register and enter your initial conceptual ideas online, thereafter the submission stages are:
- Qualifying rounds.
- Finalist round.
- Winners in each category.
- Overall Imaginarium Champion.
There are rewards and profiling opportunities along the various stages within the competition.
Do you have any tips/advice for a winning submission?
Push the boundaries of your creative expression and conceptual ideas! Originality will always be awarded and recognised!