TBWA\ Digital Arts Network’s Executive Creative Director Kabelo Moshapalo has never been a stranger to innovative, unique and unusual brainwaves. Perhaps that’s one of the reasons why the multiple award-winner in the digital advertising and communications sector has been appointed to the board of Johannesburg-based TBWA\ Digital Arts Network in Africa.
The digital communications specialist (previously Tequila\ Johannesburg) is part of the TBWA\ group of companies and a member of TBWA\’s global Digital Arts Network. Its aim is to anticipate and meet the needs of one of the world’s youngest and most mobile-reliant populations using an integrated mix of local and global expertise. With the inventive and much-lauded Moshapalo at the helm, the company will be sure to achieve its impressive goals and much, much more.
Aside from his more formal achievements, Moshapalo is also now an Apex judge tasked with appraising both creativity and effectiveness, measuring actual results. His 15-year track record in executing creative digital marketing has earned him a keen eye for upcoming talent and outstanding quality. His former role as a judge at the 2003, 2004, 2007, 2013 and 2014 Loeries has undoubtedly also prepared him for this latest role.
Says Moshapalo, “I feel honoured and privileged to hold this position. I see it as an opportunity to expand our creative reach throughout Africa and thereby expand our clients’ commercial reach. With the support of phenomenally creative and experienced team members, I feel that I can use my skills to steer TBWA\ Digital Arts Network’s in Africa in the direction of continent-wide success.”