Velocity Films director Greg Gray and agency Joe Public were awarded a Bronze Lion for their Dialdirect commercial “The Notebook” this Saturday. The ceremony took place during the final evening of the Cannes Lions International Festival of Creativity, with only two South African agencies being awarded in the Film category.
“Greg Gray has a solid reputation for creating emotionally engaging, touching and beautifully crafted commercials. It was a very rewarding and an exciting experience to work with such a passionate and accomplished director and production house,” says Pepe Marais, Chief Creative Officer at Joe Public.
The commercial drives home the human truth that time is a crucial commodity, told through a moving story that we can all associate with.