adidas Originals offers South African fans a fair chance to grab their pair of the much anticipated sneaker

adidas Originals is evening the playing field by giving its customers the chance to win tickets to buy the exclusive new YEEZY BOOST 350 – the world renowned shoe designed in collaboration with Kanye West, launching globally this weekend on 27 June.

Fans can head down to AREA3 in Johannesburg (155 Smit Street, Braamfontein) for the release of this much anticipated shoe, and join the queue before 14h00 on Saturday, to grab their raffle ticket. The 28 selected winners will be invited in, two people at a time, with the first option of buying their one pair of YEEZY BOOST 350 at R2999. Only one ticket will be issued to each member of the queue and ticket numbers will randomly be drawn by a staff member of AREA3.


Capetonians needn’t worry as they too stand a chance to buy a pair. Shelflife in Cape Town will host the same raffle draw and is encouraging customers to make their way to the store before 2pm on Saturday, 27 June, so as not to miss out on a chance of owning their very own YEEZY BOOST 350’s.

“Due to extremely limited quantities and high demand in South Africa (and globally), we wanted to offer everyone interested in owning a pair, a fair opportunity to get their hands on one,” says Ricole Green, Brand Activation Manager for adidas Originals South Africa. “We urge the public not to be late as anyone joining the queue after the 2pm cut off time, will not receive a raffle ticket.”

Quantities are limited and shoe sizes cannot be guaranteed. T & Cs apply.

To learn more about this collaboration and the YEEZY BOOST, visit Follow adidas South Africa on Twitter (@adidasZA) and Instagram(@adidasZA) or join the conversation by using #adidasOriginals and #YEEZYBOOST.

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