Three months into his new role at 140 BBDO and Managing Director Adrian Varkel says that the agency is moving forward at lightning pace boasting several new hires with solid digital backgrounds, and new client wins including the hotly contested Pam Golding Properties account.
“The agency is pulling together to produce powerfully integrated work which is assembled around big ideas. Most importantly – these ideas are derived from strategic insights that truly deliver on our clients’ business needs,” says Varkel. “Ultimately, it is the idea that delights the consumer – how it is delivered, whether digitally, in print or on television is just a matter of selecting the right medium and making sure they work together well.”
Varkel joined the Cape-based agency in May 2015 following five years as Managing Director of digital customer engagement agency, OgilvyOne Cape Town. He joined Ogilvy Cape Town in 2009 as Head of Ogilvy Interactive following which he was promoted to Managing Partner and appointed to the Ogilvy and Mather Cape Town Board of Directors. He has worked on several award-winning campaigns including the Carling Black Label ‘Be the Coach’ campaign, Volkswagen’s ‘Streetquest’ and Cape Town tourism’s ‘Send your Facebook profile to Cape Town’ campaign.
BBDO Group CEO Keith Shipley says: “Adrian is a fresh and innovative addition to BBDO and we’re now further able to offer our clients a strong combination of proven business experience and dynamic youthful thinking and experimentation,’ says Shipley. “This is an ideal mix in the hyper-competitive and rapidly transforming marketing environment in which brands operate today.”
Mike Schalit, BBDO Group Creative Officer says, “Adrian is exactly the type of modern advertising leader that will help us do brilliant and seamlessly integrated African-inspired work.”