In this dynamic commercial for Ogilvy Cape Town, Rob Malpage reveals both the sexy and rugged side to the new Audi Q3 – demonstrating that every condition is the perfect condition if you’re in a Q3.
Rob reworked the original international brand commercial to make it specific to the Audi Q3 and for the South African market. Some great locations were used for the shoot and five-time South African motorsport champion, Gary Formato, got behind the wheel to handle some of the tougher turns and off-road challenges. A helicopter was brought in to capture the aerial shots and a tracking vehicle was also used with a remote head on a predator arm – all operated by Rob.
“This was a really exciting board to work on. It had this French sexiness to it which was an element we wanted to push,” says Rob Malpage. “For the directors’ cut, we also gave the ad an even further African sensibility by using the Senegalese-styled wrestlers to represent the power and torque of the car.”
He adds, “The commercial was shot on anamorphic lenses which resolved the car really beautifully.”