bouffant Goes Gold at 2015 Loeries


bouffant are thrilled to announce that Lucozade has won a Gold Loerie award for their ‘Give Me Strength’ Campaign in the TV Craft category for Writing.

The Campaign was directed by Dean Blumberg for Ogilvy & Mather Johannesburg and Lucozade South Africa.

Dean also won 2 bronzes for the same campaign in the TV commercial and Integrated Campaign categories.

Marc Sidelsky took home a bronze award in the Internet Video category for the book trailer he directed for Lauren Beukes’ Broken Monsters.

The 37th annual award show took place in Durban for the first time this year and was held at the Durban International Convention Centre.

Watch the winning work here:



Award Category Brand/Title Director Agency Link
Gold TV Craft – Writing Lucozade ‘Give Me Strength’ Dean Blumberg Ogilvy & Mather Johannesburg Water Feature:

Performance Art: 

Gum In Hair:


Bronze TV Commercials Under 90s Lucozade ‘Water Feature’ Dean Blumberg Ogilvy & Mather Johannesburg


Bronze Integrated Campaign Lucozade ‘Give Me Strength’ Dean Blumberg Ogilvy & Mather Johannesburg As Above
Bronze Internet Videos above 90s Lauren Beukes: Broken Monsters Marc Sidelsky


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