Heineken® launches innovative first-to-beer sleek can


Sleek. Innovative. Unique. Just a few of the words being used to describe the newly revealed Heineken® 330ml Cool Can.

Heineken® is the first beer brand in South Africa to be available in a 330ml sleek can and is the first market in the world to launch a sleek can with this design.

“Heineken® prides itself on being at the forefront of innovation and design by always taking things to the next level. Our new sleek Cool Can is slimmer, more stylish and premium, allowing it to stand out visually, both on the shelves and in the hands of our consumer,” says Tjeerd Veldhuis (Marketing Manager, Heineken® South Africa).

The Heineken® Cool Can has cold indication around both the iconic red star and on the thermometer on the side of the can that allows consumers to see whether their beer is being served at the optimal temperature.

“Heineken® has had cold indicators on their 5 litre draught kegs since 2009, sold in many markets globally. Heineken® is now bringing this technology to their new sleek cans,” explains Veldhuis.


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1 Comment

  • Reply August 3, 2015


    Actually a great idea to “ambush” a beer into occasions it would not be “acceptable” to.
    Great opportunity for some upcoming brand beer brand to “dress their beer” like an energy drink so that just insiders are in the known. Or even better, keep changing the packaging and signalizing the brand on the top of the can so that just consumers recognize but not outsiders.

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