Arcade Content’s Lebogang Rasethaba directed Ziyabanda, a brand film about the first track made at -2.5°C, for Castle Lite, the only beer lagered at -2.5°C.
Shot in Johannesburg, the Ogilvy & Mather Cape Town music video features South African hip hop star Stilo Magolide from Boyzn Bucks rapping over some – literally – icy beats from Say Thank You, who make music out of just a beer opening and ice being manipulated at sub-zero temperatures.
Lebo’s made his name on music-driven, branded content documentaries, but working with ice as the co-star was a new challenge. “Ice is ice, a thing,” says Lebo. “I’m known for my capacity to connect with people, but with ice, I couldn’t rely on charm or any other personality gimmicks. I was working with such an unpredictable medium, a medium that didn’t care about me or my bigger purpose about optimistic narratives about South Africa. This piece is purely craft and technique. I want to be a complete filmmaker and this piece shows that I am growing – it’s good to know for myself on a personal level that I can do stuff like this too.”
Ziyabanda was shot by Rory O’Grady and edited by Julian Redpath.
The song is available for fans for free download at http://www.castlelite.co.za/ageverify?return=/lagered/ziyabanda.
Check out Lebo’s reel at http://arcadecontent.tv/south-african-director/lebogang-rasethaba/.