In the hopes of bagging an award, throngs of South Africa’s finest creatives recently descended on Durban for Loeries week 2015, from 10th to 16th August. MEC Nota Bene – leading global communications strategy, planning and buying agency – made an indelible mark on the scoreboard, scooping two Mobile Marketing (MMA) Smarties Awards for their work on the Smirnoff Double Black with Guaranna 2014 campaign with the digital media partner Opera Mediaworks.
Says John Beale, Managing Director at MEC Cape Town, “In partnership with Opera Mediaworks, we won both of our entries in the media innovation and mobile video categories. It is a great honour to receive two MMA Smarties Awards, which are part of the only global awards programme created specifically to recognise best-in-class mobile marketing campaigns from around the world.” He adds, “It really shows that when we are closer aligned with media partners, we create outstanding work, instead of just good work. Our partners answered our brief of innovation and first to market opportunity, and it has clearly had the impact we all wanted.
The winning partnership between MEC and Opera Mediaworks proves that they truly are pioneers, who are pushing the boundaries and driving the mobile agenda in South Africa and that mobile is receiving the recognition it deserves.
This is evidenced by their wins at the MMA Smarties Award, and being shortlisted for the EMEA Smarties™ for 2015 where the excellence and creativity of this year’s finalists will be judged on 5 November in Istanbul, Turkey.
“A mobile world is now a reality and mobile advertising has boomed. The industry direction is clear, as budgets get bigger, brands, developers and ad tech players will have to pool their skills and work together. Building engaging and long-term partnerships is a means to creating greater influence and increased brand appreciation. When executed correctly, collaboration fuels mobile ROI”, says Hannes Prinsloo, Managing Partner, Opera Mediaworks.
Mobile has become one of the most persuasive, powerful and comprehensive marketing practices. In the past, mobile was merely an afterthought, today mobile is top of mind and being integrated into every marketer’s big budget campaigns.
“As integrated media specialists we’re doing fantastic first to market things here. And our collaboration with Opera Mediaworks on the Smirnoff campaign speaks volumes for where the agency landscape is at. Award winning campaigns include innovation and collaboration,” concludes Beale.