Velocity Films are overjoyed to have received a Gold Loerie, three Silver Loeries, three Bronzes and four Craft Certificates at the Loerie awards ceremony last night. The Gold was given in recognition of Greg Gray’s Coke “Bobby” commercial with FCB South Africa in the Effective Creativity category – this category allows previous Loerie winning entries to be measured for effective business results.
Greg Gray won a total of nine awards on the night, with two additional awards going to Adrian De Sa Garces and Tristyn Von Berg.
The 37th Annual Loerie Awards took place in Durban for the first time this past weekend, having moved from Cape Town, with the ceremony being held at the International Convention Centre.
Here is a list of Velocity’s winning work:
| Award | Category | Brand/Title | Directory | Agency |
| GOLD | Effective Creativity | Coke “Bobby” | Greg Gray | FCB South Africa |
| SILVER | Effective Creativity | Bell’s “The Reader” | Greg Gray | King James |
| SILVER | TV Commercials – Under 90s | Chicken Licken Bang Bang Mix “15 Bucks” | Greg Gray | Net#work BBDO |
| SILVER | TV Commercials – Above 90s | Dialdirect “The Notebook” | Greg Gray | Joe Public |
| BRONZE | TV Commercials – Above 90s | Nedbank “Reins” | Greg Gray | Joe Public |
| BRONZE | Integrated Campaign | Dialdirect “Time is Precious” | Greg Gray | Joe Public |
| CAMPAIGN BRONZE | Internet Commercials | Chicken Licken Bang Bang Mix | Tristyn Von Berg | Net#work BBDO |
| CRAFT CERTIFICATE | TV Crafts – Direction | Nedbank “Reins” | Greg Gray | Joe Public |
| CRAFT CERTIFICATE | TV Crafts – Cinematography | Nedbank “Reins” | Greg Gray | Joe Public |
| CRAFT CERTIFICATE | TV Crafts – Best Use of Licensed Music | Dialdirect “The Notebook” | Greg Gray | Joe Public |
| CRAFT CERTIFICATE | TV Crafts – Animation | Cadbury “Triplets” | Adrian De Sa Garces | Ogilvy JHB |
Bell’s “The Reader”
Chicken Licken Bang Bang Mix “15 Bucks”
Dialdirect “The Notebook”
Nedbank “Reins”
Chicken Licken Bang Bang Mix Internet Campaign:
Cadbury “Triplets”
