Michelle Rodriguez joined Liam Neeson as a voice in the first ever global cinema ad titled #WEHAVEAPLAN TELL EVERYONE.
23rdSeptember saw the release of the teaser trailer ahead of the premiere which took place in New York yesterday. Today, the ad appears on thousands of Cinema screens around the world. Featuring world class animation from Aardman and creative lead by legendary ad man, Sir John Hegarty, the film has a soundtrack which has been written and produced by Peter Gabriel.
The ad has been mixed in DOLBY 5.1 & DOLBY ATMOS immersive sound technology and mastered and distributed globally by UNIQUE DIGITAL.
SAWA Global Cinema Advertising Association are founding partners in the initiative surrounding the Global Goals, the brainchild of Film Maker and Humanitarian Richard Curtis. Through its network of Global Cinema Advertising Companies SAWA are launching the ‘First Ever Global Cinema Ad’ in over 30 countries, utilising the power of Cinema to engage the global Cinema audience.
Cinemagoers will be able to interact with the Cinema ad via the Global Goals app created by CINIME International. The app allows audiences to unlock content, which is exclusive to Cinemas, and share the Global Goals through their social media channels.
The Global Goals campaign founded by film director Richard Curtis was announced earlier this month with a bid to reach 7 billion people in 7 days with news of the United Nations Global Goals for Sustainable Development. This unprecedented effort will culminate on the 25thSeptember at the UN when 193 world leaders will adopt the Global Goals, a series of 17 ambitious targets to end poverty, fight inequality & injustice and tackle climate change for everyone by 2030. If the goals are famous – if people care about what has been promised by the politicians, it greatly increases their chance of being implemented.
Cinemark is driving the Global Goals campaign by screening #THEFIRSTEVERGLOBALCINEMAAD across the country. Yvonne Diogo, Marketing Manager & Account Executive remarks, “I’ve had the privilege of being among the first in the world to see the ad as part of the technical approval process. It’s absolutely brilliant how the creators of the commercial have managed to deliver on such a serious message using one of cinemas greatest appeal – edutainment. The Global Goals App too brings the message across in a seamless manner. We are confident that Ster-Kinekor Cinemark will contribute towards this ambitious mission by spreading the Global Goals campaign with millions within our borders. #WEHAVEAPLAN TELL EVERYONE will screen at Ster-Kinekor cinemas from today, 25th September. To get the most out of the experience, the Global Goals App can be downloaded from the App Store and Google Play.”
The Global Goals campaign is a huge collaboration of campaigners, artists, sports stars, performers and companies including the likes of Ashton Kutcher, Bill and Melinda Gates, Jennifer Lawrence, One Direction, Robert Pattinson, Robert Redford, Stephen Hawking, Gareth Bale, Gary Lineker, Theo Walcott, Beyonce, Pearl Jam, Ed Sheeran and Coldplay.
The Global Cinema ad Premieres in New York City on September 24th at the AMC Empire 25, the eve of the Global Goals gavelling at the United Nations on September 25th.