THE CINEMA MEDIUM PREPARES FOR THE RELEASE OF THE FIRST EVER GLOBAL CINEMA AD CAMPAIGN TO PROMOTE THE LAUNCH OF THE UNITED NATIONS GLOBAL GOALS

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The Global Goals campaign has just been announced with a bid to reach 7 billion people in 7 days with news of the Global Goals for Sustainable Development. This unprecedented effort will culminate on 25th September at the UN when 193 world leaders adopt the Global Goals, a series of 17 ambitious targets to end poverty, fight inequality & injustice and tackle climate change for everyone by 2030. If the goals are famous – if people care about what has been promised by the politicians, it greatly increases their chance of being implemented. So today the campaign is calling on everyone to help make the goals famous:

SAWA Global Cinema Advertising Association founding partners in the initiative, will support the Global Goals campaign through its network of Global Cinema Advertising companies and will launch the ‘First Ever Global Cinema Ad’ utilising the power of Cinema to engage the global Cinema audience. The 60 second Global Cinema Ad titled #WEHAVEAPLAN is animated by Aardman, directed by Sir John Hegarty, narrated by Liam Neeson and Michelle Rodriguez, music by Peter Gabriel, mixed in DOLBY 5.1 & DOLBY ATMOS immersive sound technology and mastered and distributed globally by UNIQUE DIGITAL. The ad will appear on thousands of Cinemas around the world from the 25th of September. Audiences will be able to Interact with the Cinema ad and share the Goals using the Global Goals Interactive App which has been developed by CINIME International. The Global Cinema ad will premiere on the eve of the Global Goals launch, September 24th in New York City at the AMC Empire 25.

Like a run up to a movie, first comes the trailer. With the #WEHAVEAPLAN Cinema ad due to screen on September 25th in over 30 countries, SAWA Cinema Advertising Company members are now screening a ‘teaser campaign’, letting audiences know the GLOBAL GOALS ARE COMING.  The 20 second teaser is screening in over 30 countries in 14 different languages and carry’s a powerful voiceover from Nelson Mandela.  The teaser also asks the Cinema audience to download the Global Goals app and promotes the local Cinema Advertising companies involvement in the initiative. Come September 25th, with the launch of the #WEHAVEAPLAN Cinema ad; the Global Goals app will connect the power of the big screen to the magic of the small screen for an interactive experience and allow audiences to share the Global Goals through their social media channels. The ‘lite’ version of the Global Goals app which is available to download now in the app stores, houses the 17 Global Goals and direct audiences to Global Goals.org website. The ‘full’ Global Goals app that interacts exclusively with audiences in the Cinema, will launch simultaneously with the ‘First Ever Global Cinema Ad’#WEHAVEAPLAN on September 25th.

Cheryl Wannell – General Manager of SAWA said:

“The Global Goals aim is to make these goals FAMOUS and what better place to do that than on the big screen.  Cinema educates, inspires and influences people by changing hearts and minds. SAWA (Global Cinema Advertising Association), facilitating through our Cinema Advertising Global network are able to screen the First Ever Global Cinema Ad to promote the Global Goals in over 30 countries.  The Cinema Medium is proud to be a founding partner of this important initiative for the planet. This is the biggest task SAWA has ever undertaken. The First Ever Global Cinema Ad demonstrates the power and relevance of the Cinema advertising medium creating a new blueprint for future global campaigns”.

SAWA Member, Cinemark, is responsible for distributing the Cinema content in South Africa. “It’s quite a special thing to be connected with our counterparts across the globe through this incredible and significant initiative. I think it serves as a metaphor for what the human race needs to be doing to overcome the problems we have created. The Global Goals campaign is both ambitious and important and it’s so satisfying that we are able to play a part in raising awareness amongst the cinema going public. We’re also fortunate that the ad that has been specifically created for cinema, by the biggest names in the industry, will showcase the unbeatable impact that only cinema can deliver and in the process bring the Global Goals message to millions of South African moviegoers. It’s also South Africa’s first interactive cinema ad and we’re hoping this innovation will amplify what we’re trying to achieve, “says Eric Blignaut, Acting National Sales Manager Cinemark.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

SAWA Global Cinema Advertising Association founding partners in the initiative, will support the Global Goals campaign through its network of Global Cinema Advertising companies and will launch the ‘First Ever Global Cinema Ad’ utilising the power of Cinema to engage the global Cinema audience. The 60 second Global Cinema Ad titled #WEHAVEAPLAN is animated by Aardman, directed by Sir John Hegarty, narrated by Liam Neeson and Michelle Rodriguez, music by Peter Gabriel, mixed in DOLBY 5.1 & DOLBY ATMOS immersive sound technology and mastered and distributed globally by UNIQUE DIGITAL. The ad will appear on thousands of Cinemas around the world from the 25th of September. Audiences will be able to Interact with the Cinema ad and share the Goals using the Global Goals Interactive App which has been developed by CINIME International. The Global Cinema ad will premiere on the eve of the Global Goals launch, September 24th in New York City at the AMC Empire 25.

 

Like a run up to a movie, first comes the trailer. With the #WEHAVEAPLAN Cinema ad due to screen on September 25th in over 30 countries, SAWA Cinema Advertising Company members are now screening a ‘teaser campaign’, letting audiences know the GLOBAL GOALS ARE COMING.  The 20 second teaser is screening in over 30 countries in 14 different languages and carry’s a powerful voiceover from Nelson Mandela.  The teaser also asks the Cinema audience to download the Global Goals app and promotes the local Cinema Advertising companies involvement in the initiative. Come September 25th, with the launch of the #WEHAVEAPLAN Cinema ad; the Global Goals app will connect the power of the big screen to the magic of the small screen for an interactive experience and allow audiences to share the Global Goals through their social media channels. The ‘lite’ version of the Global Goals app which is available to download now in the app stores, houses the 17 Global Goals and direct audiences to Global Goals.org website. The ‘full’ Global Goals app that interacts exclusively with audiences in the Cinema, will launch simultaneously with the ‘First Ever Global Cinema Ad’#WEHAVEAPLAN on September 25th.

 

Cheryl Wannell – General Manager of SAWA said:

“The Global Goals aim is to make these goals FAMOUS and what better place to do that than on the big screen.  Cinema educates, inspires and influences people by changing hearts and minds. SAWA (Global Cinema Advertising Association), facilitating through our Cinema Advertising Global network are able to screen the First Ever Global Cinema Ad to promote the Global Goals in over 30 countries.  The Cinema Medium is proud to be a founding partner of this important initiative for the planet. This is the biggest task SAWA has ever undertaken. The First Ever Global Cinema Ad demonstrates the power and relevance of the Cinema advertising medium creating a new blueprint for future global campaigns”.

 

SAWA Member, Cinemark, is responsible for distributing the Cinema content in South Africa. “It’s quite a special thing to be connected with our counterparts across the globe through this incredible and significant initiative. I think it serves as a metaphor for what the human race needs to be doing to overcome the problems we have created. The Global Goals campaign is both ambitious and important and it’s so satisfying that we are able to play a part in raising awareness amongst the cinema going public. We’re also fortunate that the ad that has been specifically created for cinema, by the biggest names in the industry, will showcase the unbeatable impact that only cinema can deliver and in the process bring the Global Goals message to millions of South African moviegoers. It’s also South Africa’s first interactive cinema ad and we’re hoping this innovation will amplify what we’re trying to achieve, “says Eric Blignaut, Acting National Sales Manager Cinemark.

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