DStv suits up with Gabriel Macht as its latest brand ambassador
As part of its ongoing commitment to bring viewers the best in local and international content and entertainment on one platform, DStv Premium is proud to announce Gabriel Macht as its Brand Ambassador. Macht is the very popular, quick-witted and charming lawyer in the popular series, Suits.
Macht is the perfect fit for the DStv platform as his enigmatic persona, conviction of beliefs and his love for great entertainment aligns with the ethos of Multichoice South Africa. Multichoice South Africa has made significant strides in innovating its offering to market and diversifying its content to attract varied taste pallets.
Ogilvy Johannesburg and Velocity Films director Greg Gray have shot a series of television commercials featuring Macht. In the first of these commercials, Macht is seen transitioning from one scene to the next, comically juxtaposed against the other characters – DStv Premium subscribers – who are engrossed in their favourite shows, movies and sports on DStv. Group Head of Marketing for Multichoice South Africa, Nomsa Chabeli Mazibuko, says, “With Gabriel Macht as the new Brand Ambassador for DStv Premium, we are bringing our subscribers closer to the international stars of their favourite series. As a DStv subscriber, you will always know best as we continue to bring you the best curated entertainment, the best of international talent.”
Suits, which Macht is the lead actor in, is now in its fifth season which is Expressed from the US and remains one of the most watched shows on M-Net. For DStv Premium subscribers, Express from the US brings viewers episodes of the popular show less than 24 hours after it airs in the US. This further entrenches the company’s stance on being at the forefront of technology, benefiting subscribers and thus, enhancing the ultimate viewer experience with Dstv.
CREDITS:
AGENCY INFO
Agency: Ogilvy & Mather South Africa
Executive Creative Director: Neo Mashigo
Creative Director: Jacques Massardo, Grant Sithole
Managing Partner: Christopher Middleton
Group Account Director: Thandi Mnguni
Account Director: Lungi Ngobese
TV Producer: Simoné Bosman
PRODUCTION INFO
Production Company & City: Velocity CPT
Director: Greg Gray
Executive Producer: Helena Woodfine, Karen Kloppers
Producer: Grant Davies, Helena Woodfine
Director of Photography: Paul Gilpin
Production Art Director: Chris Bass
POST PRODUCTION INFO
Editor & Company: Deliverance – Ricky Boyd
Music Company/Composer/Sound: Freq’ncy
Post Production Online: Blade
Post Production Offline: Deliverance – Ricky Boyd
