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  Taking rugby off the field and onto the streets with Heineken®

    Taking rugby off the field and onto the streets with Heineken®

Heineken®, worldwide sponsor of Rugby World Cup 2015, took the thrill of the game of rugby off the field and on to the streets of Jozi. 10 contestants. 4 challenges. The prize? A cold Heineken®. And a VIP trip to Amsterdam.

It all started with the flip of a coin.

On Tuesday, 6 October, 10 contestants, chosen through a YFM campaign, were faced with rugby-inspired challenges, with a cool Heineken® twist.


Set up in a busy marketplace in Jozi, contestants had to tackle four different challenges that, as per the game of rugby, required players to use their resourcefulness and gamesmanship to their advantage. Simple enough? No.

Four real-time challenges were created namely, The Sidestep, The Changeover, The Line-Out and The Pass. The challenges required contestants to bring rugby tactics to life and turn the streets into a playing field to successfully complete the obstacles.

LINEOUT- Minnie Dlamini

Alike to rugby, the challenges required contestants to be quick on their feet and with their minds to evade obstacles. The contestants were surprised during the challenges with help from local celebrities. Local comedian, David Kau assisted contestants to find an empty bar as part of the Changeover challenge. Minnie Dlamini showed up during The Line-Out challenge and took a selfie with the contestants. During the final challenge The Pass, rugby player, Akona Ndungane helped contestants to the finish line.

THE PASS_Akona Ndungane

The contestant who completed the challenges in the fastest time was handed a well-earned beer and a VIP trip to Amsterdam, the home of Heineken®, by none other than rugby legend Breyton Paulse.

To watch all the excitement unfold, visit or search It’s Your Call.

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