Sunu directs message-on-a-bottle bromance for Castle

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Egg Films’ Sunu directed Coming Home, Ogilvy Johannesburg’s new Castle Lager ad celebrating 120 years of the iconic South African beer.

The bromance road movie follows a group of friends as they track down the missing link in their group, Siya, who’s been traveling across Africa for years.

This was Sunu’s second Castle ad this year for Ogilvy, following on from their popular, star-studded Superfans collaboration.

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Sunu worked with largely the same cast, leveraging this to craft warm, authentic performances that suggested a real sense of shared history. His key focus was to make the audience feel the depth of the friendship, so that the final reunion would be genuinely emotional.

Taking it a step further, Sunu insisted on shooting part of the job in Malindi, Kenya to capture the authentic textures of both the location and the cast.

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The result is a miniature blockbuster: a distinctly African celebration of good beer, good friends and good times, and a moving, message-on-a-bottle bromance about the lengths friends will go to for each other.

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Watch more of Sunu’s work at http://eggfilms.tv/south-african-commercials-director/sunu/.

CREDIT LIST:

Title: Coming Home

Brand: Castle Lager

Client: SAB

Agency: Ogilvy & Mather Johannesburg

Creative director: Terry McKenna

Senior copywriter: Justin Oswald

Senior art director: Georja Romano

Agency producer: Lesley-Anne Roe

Director: Sunu Gonera

Director of photography: Alard De Smidt

Production co art director: Wendy Fredriksson & Michael Linders from Wigwag

Production co producer: Julia Schnurr / Vjorn Du Toit

Executive producer: Colin Howard / Kerry Hosford

Editor: Gordon Midgley

Post production co: Bladeworks

Music: Marc Algranti, Pulse Music NY

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