Mediamark has taken an important step forward in its strategy to become the media partner of choice in Africa by opening a sales office in Ghana. The move gives brands in Ghana access to multichannel media and marketing solutions that will empower them to reach consumers with powerful, integrated campaigns.
In Ghana, Mediamark will be the sales representative for a range of major radio, television, digital and eventing media channels. These include e.tv Ghana, a free-to-air terrestrial television network; YFM, a youth-based radio brand with separate broadcasts in Accra, Takoradi and Kumasi; and Happy FM, a popular, sports-focused talk radio station.
Says Talib Sadik, managing director at Mediamark: “We’re excited to enter Ghana as our first step towards becoming a major player in the media sales environment across sub Saharan Africa. We’ll offer brands in Ghana the same efficiencies, personal service, and quality as we offer our clients in South Africa.”
“With a global buying platform spanning all the media brands we represent, we can today offer brands efficient media buys in Ghana and South Africa. In future, we’ll offer a reach into other parts of the continent too, enabling new levels of convenience, reach, and flexibility for marketers across Africa.”
“As a growing but fragmented market where many South African brands are already active, Ghana represents a great opportunity for Mediamark. We have a strong team there to help our clients meet their business goals and get good ROI from converged campaigns,” says Jerry Singh, financial director at Mediamark. “We believe that our integrated approach, robust systems and back-office efficiencies have much to offer brands and media owners in Ghana. We’re looking forward to working with clients in Ghana to deliver creative multichannel campaigns that amplify their message and capture consumers’ attention.”
Akwasi Agyeman, managing director at Global Media Alliance Broadcasting Company says: “The partnership between our stations and Mediamark represents a significant milestone in our quest to extend our brands into new and innovative areas of opportunity. We are confident that this evolution of our business model will deliver sustainable benefits to all our stakeholders.”