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One Rand Family wins four Gold Midas Awards


Sanlam One Rand Family has won four Golds at The Midas Awards in New York, the only awards show to recognise excellence in financial marketing and advertising on a global scale.

Directed by Arcade’s Rob Smith for King James, One Rand Family is a five-part documentary series about a South African family living beyond their means, who get their salaries paid in one rand coins for one month to give themselves and South Africa a new perspective on spending and saving.

The campaign won Golds for Non-Broadcast Video, Integrated (Mixed Media), Financial Services, and Public Relations.

The Midas Awards recognition follows One Rand Family’s recently placement at Creative Circle Ad of the Month and builds on the success of One Rand Man, which picked up the African Leadership Grand Prix at The African Cristal Festival; Creative Circle Ad of the Year; the Black Spear at The Assegai Awards; five Golds at The Midas Awards; two Golds at The Loerie Awards; a Bronze at Cannes Lions; and the only Golds for Branded Content and Integrated Multi-Platform Campaign at The Bookmarks.

View more of Rob’s work at

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