Who is Thulasizwe Simelane and what do you do?
Thulasizwe Simelane is the creative Director and Co-Founder of Blacknation Media www.blacknation.co.za Some of the titles to Thulasizwe’s name include photography, videography, youth content director and producer, which is indicative of a new kind of young creative-entrepreneur hybrid, ready to take on whatever challenge needed to get things done. I often want to be the first one to do something in the country and give the current content a #POPLITICAL edge. Under Blacknation Media we produce a bi-monthly e-magazine, daily Youtube shows and ad-hoc web content. Blacknation Media was founded by brothers Andrew and Thulasizwe Simelane in 2012 with the aim of producing local content that would resonate with both urban and township youth.
Tell us about your work?
I strictly create content for digital platforms.
What inspires your work?
I love to meet people, interact with them and make new friends each day. I look forward to each day keeping in mind that I shall make new friends. I would say meeting new people each day is something that excites me, inspires me. I love to study human behaviour on a one to one basis. Whenever I meet someone, I try to understand his/her apprehensions, likings, inherent nature and the way he reacts to a certain situation
What are you currently working on?
For the previous season under Blacknation tv we had 5 different shows, namely; Prime Obsession, Fasteners, Sync In Tune, Blacknation Journal and Blacknation Update. The shows focused on Architecture, Fashion/Style, promising young talent in Gauteng, mini-documentaries of our magazine cover star and general updates of what is happening in the city.
We have a different approach to Season 2 of Blacknation TV. It’s dubbed #POPLITICAL. It’s got a clear direction as to what we want to achieve with this season. We’ve created a single show that will split into 5 segments and broadcast throughout the week. It fuses 5 lifestyle elements that a young person our age is interested in, i.e. Latest news and social media conversations, Profiling, Sports and more. I’m planning to have another exhibition early 2016.
What advice would you give young creatives looking to do what you do?
We’re slowly moving from freelance workers to entrepreneurs. In the city of Johannesburg, we’re seeing a lot of small registered creative companies and this is a step in the right direction. If we want to get big pay cheques, we have to organise ourselves.
What has been the highlight of your career thus far?
Collaborating with Young South Africans who are more exposed and in other cases well travelled. We have solutions to our current problems in education, technology, etc. We’re the ones that will move this country forward.
Where can our readers follow your work?
They can follow my work at