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J&B Rare directed by Leigh Ogilvie

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The new J&B Rare commercials from JWT Cape Town, directed by Leigh Ogilvie, tell an intrinsic brand story and serve as a visual metaphor for a simple equation: when you mix up the unexpected, a rare magic happens. The anecdotes are told over 4 commercials within a singular approach and with a powerful and visceral blending of aesthetics. All special effects were handled in camera with additional compositing and merging of elements by BlackGinger to create these unique spots.

 

J&B “36 & 6” by Leigh Ogilvie from Velocity on Vimeo.

 

J&B “Rockers & Queens” by Leigh Oilvie from Velocity on Vimeo.

 

J&B “Rare Blend” directed Leigh Ogilvie from Velocity on Vimeo.

Credits:

Agency & City: J. Walter Thompson, Cape Town

Executive Creative Director: Jonathan Lang

Creative Director: Stuart McCreadie

Agency Producer: Rochelle April

Agency Art Director: Stephen Roth, Mpumelelo Ngewu

Copywriter: Dylan Rohleder

PRODUCTION INFO

Production Company & City: Velocity Films, Cape Town

Director: Leigh Ogilvie

Producer: Anco Henning

Exec Producer: Karen Kloppers

Director of Photography: Eugenio Galli

Production Art Director: Charlotte Collins

POST PRODUCTION INFO

Editor & Company: Gordon Midgley, Riot Post

Visual Effects Company and person: Marco Raposa de Barbosa, Blackginger

Composer: Mark Algranti, Pulse Music

Sound: Arnold Vermaak, WeLoveJam

Post Production Online: Blackginger

Post Production Offline: Riot Post

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