Terence Neale cracks Best Ads On TV for global adidas Originals spot

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Egg Films’ Terence Neale is in the international spotlight again for Your Future is Not Mine, a global adidas Originals short film for New York agency Johannes Leonardo.

Your Future is Not Mine cracked this week’s Best Ads on TV; was Top Spot of The Week on Shoot; and was Editor’s Pick on Creativity and Little Black Book.

Beautifully soundtracked by Daisy Hamel-Buffa, the short film challenges the dominant perception of the future being dystopian by inspiring a new generation to rather create their own.

Hypebeast and HighSnobiety respectively compared the short  to Ridley Scott’s landmark 1984 ad for Apple and Jay-Z’s Run This Town music video with Rihanna and Kanye West. It’s already been featured everywhere from Complex and Shots to Harpers Bazaar in Brazil and Esquire in Russia.

Terence directed the short through RSA Films, who represent him in the UK and USA. Terence and his producers Dagny Warmerdam and Rozanne Rocha-Gray weren’t the only South Africans involved though; Johannes Leonardo’s chief creative officer Jan Jacobs and creative directors Wesley Phelan and Matthew Edwards all hail from Mzansi.

Terence’s recent Careers24 spot for Ogilvy & Mather Cape Town was also selected for Adforum’s Top 5 Worldwide last week, so his future is looking anything but dystopian.

Check out Terence’s reel at http://eggfilms.tv/south-african-commercials-director/terence-neale/.

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