BOS loves to develop platforms for creative expression. Following on from 2014’s Design A Can success and BOS’s growing European presence, BOS launched the Design A Can campaign onto the international stage in 2015!
The competition proved to be another success, with over 1000 entries submitted from Europe and Africa. The calibre of these entries raised the bar of the competition, making for a tough job for the international judging panel.
BOS announced Kayleigh Garrett as the winner of the 2015 competition, who will see her design on 200 000 BOS cans in stores across South Africa in 2016.
Kayleigh, a graphic design student at Red and Yellow School based in Cape Town, thinks it’s amazing to win the competition. “Being given the opportunity to see your design go from conceptualization to production is a process that every designer dreams of. The fact that it’s with such a current, cool brand makes it so much better.”
Creative Head at Red and Yellow, Clayton Sutherland, is excited to have one of their own students carving out a successful design career. “It’s great to see that dedication and good old tenacity still do prevail. We’re extremely proud of one of our most prolifically hardworking students who reflects the ethos of Red and Yellow being about the work. Kayleigh is always one to seize the initiative and take part in great design opportunities like BOS’s design a can competition, where aspirant designers can showcase their abilities.”
According to Kayleigh her design aesthetic has always been quite sleek when it comes to color and style. “I love minimal color palettes, usually black, white and a spot colour, which is the approach I took with the BOS Design a Can Competition.”
Talking about the inspiration and motivation behind her entry Kayleigh says, “The pattern I designed, was influenced by the natural pattern of the veins on bamboo leaves, inspired by the initiative that BOS has to plant a tree for every 2000 cans sold. It also speaks to the healthy side of the BOS lifestyle and their natural flavour and ingredients.“
Design A Can 2015 has attracted big names in the design and creative world to its international judging panel, and BOS would like to thank all of them for being part of the journey.
Robert Thiemann, Editor in Chief and Co-Founder of Frame Publishers. (Netherlands)
Bert de Geyter, Founder of TUMULTINGENT (Belgium)
Trevor Stuurman, South African fashion and photography icon. (South Africa)
Cathy O’Clery, 100% Design curator and former ELLE Décor magazine editor. (South Africa)
Grant Rushmere, BOS Founder and Chief Brand Officer. (South Africa)
Ofentse Letebele, Design A Can 2014 winner. (South Africa)
To celebrate the official launch BOS has teamed up with artist and BOS ambassador, Laura Windvogel, aka Lady $kollie, to feature with Kayleigh in the official campaign video.
The result is a unique look into the story behind the designer and her inspiration for her can design. Laura lends her experience and infectious energy to the 3-minute feature, which was filmed by the Visual Content Gang, a Cape Town based “crew of creative professionals with an obsession for African popular culture.”
“Being a BOS ambassador has always been a source of inspiration to me; the consistently strong design and brand aesthetics of BOS made my involvement in the Design a Can initiative a no-brainer. Alongside the Visual a Content Gang, BOS has documented a beautiful piece of their brands history and the difference it made in winner, Kayleigh Garrett’s artistic career.” – Lady Skollie
Due to the rising popularity of the Yuzu flavour, which was used for the 2014 Limited Edition “mystery flavour”, BOS has decided to continue to use this flavour again for the new design.
Look out for the new cans due to hit shelves in May 2016.
BOS will be hosting an exhibition at the 99 Loop Gallery on First Thursday in May in the Mother City, where they’ll invite BOS fans, media and creatives to catch a glimpse of the winning design and also display the top finalists’ entries.
An exhibition has also been scheduled for Joburg, so keep an eye out for a date and venue to be announced soon!