Comedian and Creative Director of Goliath & Goliath is Loeries® Creative Voice for 2016
Have you ever heard this one before?
A young art director with the advertising world at his feet decides to chuck it all in and start a brand new career. As a stand-up comedian. Yeah right.
No, we’re not joking.
And now he wants to stand up (see what we did there?) and talk about the value that creativity adds…. to life, love, business, making risky moves and the universe.
Donovan Goliath, former advertising art director and one-part of the hugely successful and funny Goliath & Goliath franchise will be presenting a weekly segment on YFM’s drive time show The Best Drive from April 2016.
Titled “Loeries® Creative Voice with Donovan Goliath”, the show will be broadcast every Wednesday afternoon from 15:33 – 15:47.
This collaboration with the Loeries®, Africa and Middle East’s largest creative showcase, will feature interviews with the most creative voices from the brand communications industry along with up-to-date creative news.
Donovan, will be talking creativity and how as a currency it is being harnessed to provide solutions to all areas of our lives. And of course bringing it back home and talking about how he used it to change his career and to empower others.
On his role as Loeries® Creative Voice, Donovan says, “I’m incredibly excited to be a part of this campaign. I feel it’s a very bold and necessary move that the Loeries® have undertaken. As we know, creativity and the arts in this country are not as respected as they should be, so this is definitely going to give me an opportunity to teach and inspire, and encourage industry leaders to do the same. This is really a cool platform for me to share my story and to make people understand how I use creativity to do what I do.”
Added Chief Creative Officer of Net#work BBDO Mike Schalit, ” From his days at Net#work, Donovan has grown from a young talented whipper snapper to someone who knows how to use creativity as a business tool, and how the creative industries can be a valuable career choice.”
Speaking for YFM, Tshepo Pule, says “They were never ready for GP’s hottest frequency to join forces with the powerhouse that is Donovan Goliath for Loeries 2016. Both brands speak to the dynamism of the young creative, and are constantly in motion to influence and grow the brand communication space. Expect fireworks!”
The one quality that the Loeries® and Donovan have in common is the passion for grooming and inspiring the youth. This partnership has opened up new opportunities including a MasterClass, which Donovan will host during Loeries® Creative Week™ Durban for students and young professionals on how to use your creative genius to build your own brand much like he did for Goliath & Goliath.
Loeries® Creative Week™ takes place in Durban from Monday, 15 August to Sunday, 21 August.
To book your tickets visit www.loeries.com