Kyle Lewis’s colourful campaign for Volkswagen and Ogilvy


Arcade Content’s Kyle Lewis has just completed his first campaign for Volkswagen and Ogilvy Cape Town, with two typically bold brand films perfectly matched to the Volkswagen Up’s positioning as “the bold car that takes you places.”

These colourful brand films showcase a warmer side to Kyle, who’s made his name with intense music videos for the likes of Cassper Nyovest, Riky Rick, Khuli Chana and Tumi. Following on from his recent work with Native VML for Absolut and The Loeries, these striking spots are further evidence that Kyle’s knack for distinctive, memorable music videos translates seamlessly into distinctive, memorable brand work.


William Nicholson, Arcade’s producer and co-founder, praises Ogilvy’s creative team of Mike Martin, Bella Evans and Lubabalo Mtoti. “They saw the potential in Kyle’s reel and trusted him to bring his unique flavour to the brand films, rather than asking him to fit a certain mould. The result is work that doesn’t look or feel traditional, which is what makes it stand out.”


Kyle is the only South African director to have been featured twice on leading international trade Shots this year, and the only one to have been selected as a HotShot. He’s currently nominated for a SAMA for best music video for the third year in a row, having already won once. His music videos have millions of views on YouTube. And he’s still in his twenties…

Volkswagen Make An Entrance

To view more of Kyle’s brand films and music videos, visit

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