Giant Films’ director Karien Cherry’s recent Sanlam campaign has just been awarded first place in the Creative Circle ‘TV, Cinema and Film’ category for March. This is the second time in just four months that Karien has claimed the ‘Ad of the Month’ award. SA Film Reel also recognised Karien’s direction of the campaign with a Special Mention in their March craft category.
The campaign set out to introduce Sanlam’s new Tax Free Savings accounts by gently and humorously reminding everyone just how much we all dislike getting less. Under Karien’s watchful eye the spots were filmed as unscripted real life experiments, and captured authentic reactions that expertly proved the agency’s idea.
“It’s almost impossible to do reactive real world film without it looking set up, or acted. Karien achieved the opposite – she filmed the real thing and the spots came out magnificently.” Matt Ross, ECD, King James Group.
Karien’s New Balance spot ‘Baby vs Dale Steyn’ topped the ‘TV, Cinema & Film’ category in November last year. Watch the Sanlam and New Balance spots here, both through King James Group, Cape Town.