Arcade Content’s Kyle Lewis directed Mr Madumane (Big $pendah), Cassper Nyovest’s new music video.
Cassper’s biting lyrics and Kyle’s playful imagery combine to mock materialism and people who have to spend money to earn respect.
Kyle and Cassper previously collaborated on War Ready, which was featured on top international advertising tradeShots, and Fuseg, with Riky Rick and Anatii, which clocked over a million views and was nominated for a 2016 South African Music Award (SAMA).
Produced with the King James Group, Mr Madumane (Big $pendah) formed part of a collaboration with financial services provider Sanlam for their Conspicuous Saving campaign during National Savings Month. The campaign challenged Cassper and model Pearl Thusi to live frugally for July, to encourage their fans to embrace a future that is low on debt and high on savings.
View more of Kyle’s brand films and music videos at http://arcadecontent.tv/south-african-director/kyle-lewis/.