Arcade Content’s Lebogang Rasethaba directed the branded music video at the centre of Ogilvy & Mather’s Castle Lite Ziyabanda campaign, which came second in the Digital/Interactive category for April-June at Creative Circle Ad of the Month.
Lebo’s music video featured Sibot from Say Thank You teaming up with hip hop star Stilo Magolide from Boyzn Bucks to create the first track made at -2.5°C, for Castle Lite, the only beer lagered at -2.5°C.
The campaign surrounding the music video generated over R40m in free exposure and reached a total audience of over six million people.
Watch and embed the Ziyabanda music video at https://www.youtube.com/watch?v=r4FMur9MUak
Watch and embed the campaign case-study at https://www.youtube.com/watch?v=Y-BvugVM1zo
Watch Lebo’s reel at http://arcadecontent.tv/south-african-director/lebogang-rasethaba/.
About Arcade Content
Arcade is a division of Egg Films that produces content that falls outside the realm of traditional TV commercials. This includes brand films, web series, music videos, documentaries and more. For more information, visit http://arcadecontent.tv/.