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Four young Grade 12 students from Kwa-Zulu Natal have had their creative dreams come true with the news, announced at the Loeries® Saturday awards on 20 August, that they have won the annual Loeries® Creative Future Scholarships for 2017.

The elated recipients are Londeka Gumede and Roxanne Schoon both of Durban Girls High, Mali Khuzwayo from Mowat Park High will study further at Vega School of Brand Leadership in Durban while Samkelisiwe Faku from Inanda Newtown Comprehensive will study at the Design School South Africa, Durban.


Roxanne Schoon

Since the event moved to Durban in 2015, the Loeries® has partnered with the Vega School of Brand Leadership exclusively in Kwa-Zulu Natal, dedicating an annual budget of around R900,000 towards these scholarships.

Now in its ninth year, the Loeries® Creative Future Scholarship aims to assist learners from disadvantaged backgrounds to study brand communication at a tertiary level, and build awareness of the career opportunities available in the creative services sector. Unlike other education funds, the Loeries® Creative Future Scholarship goes to high schools and seeks out talented individuals. Through this process, learners who would otherwise be unaware of the opportunities available to them are given a foothold to enter the creative economy.
Samkelisiwe Faku

“In South Africa, we’re acutely aware of the gulf that exists between where we are as a nation and where we want to be, and I believe that the only sustainable way to get there is through investing in the young minds who hold our future in their hands,” says Andrew Human, CEO of the Loeries®.
Londeka Gumede
The Loeries® Creative Future Scholarship is the richest scholarship in the local creative industry. It includes tuition fees, allowances for study materials and textbooks, a computer, living expenses, transport subsidy, mentorship, internships and assistance with employment after graduation.

The selection process involved a review of learners’ portfolios in disciplines such as writing, design, photography, animation, film, drawing or the like, a creative challenge, and a grueling interview. One of the conditions is that successful candidates must matriculate with university exemption.

“It is our aim to help youngsters transform their lives with the best asset they have – their minds,” says Human.

In 2015, Yolisa Motha and Nomfundo Mcoyi, both from Durban Girls’ High School, were awarded full scholarships. Both have embarked on the next phase of their creative journeys, and are in their first year at Vega School of Brand Leadership in Durban. Additional scholarships in 2015 were awarded to Azuri Muhuli from Glenwood High School and Wandile Cele from Hillgrove High School, to study at Vega Durban; and Melissa Paterson from Durban Girls’ High School, who is in her first year at Design School South Africa, Durban.

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