Premium whisky brand Ballantine’s recently enlisted the vision of Giant Films’ director Sam Coleman, to shoot their latest TV campaign.
With his signature aesthetic, on the visual treatment of the ad, Sam explored the unapologetic sound of rising South African dance floor duo, Black Motion.
The commercial depicts the backstage world of this dynamic duo, who unexpectedly encounter God and Goddess-like troupes of drummers and singers on their way to the stage, showcasing their unique African heritage which is the cornerstone of their sound.
Conceptualised by creative team Paige Nick and Karin Barry-McCormack for imagineNATION Alliance, the campaign celebrates the artists’ proud heritage alongside Ballantine’s fitting mantra: Stay True.
Agency: imagineNATION Alliance
Creative Director: Paige Nick
Creative Director: Karin Barry-McCormack
Television Producer: Jaco du Plooy
Account Manager: Nomfundo Dakada
Account Manager: Ashleigh Kohn
Production Company: GIANT FILMS, Cape Town
Director: Sam Coleman
Executive Producer: Emma Lundy
Producer: Cindy Rodkin
Director of Photography: Rory O’ Grady
Art Director: Christopher Bass
POST PRODUCTION INFO
Post Production: Upstairs Ludus
Editor: Xander van der Westhuizen
Colourist: Nic Apostoli
Visual Effects Artist: Charmaine Greyling & Darian Simon
Composer: Markus Wormstorm
Audio Mix: The Workroom