Egg Films’ Slim recently directed All Things, his second ad for FNB in just over two years.
Released during Women’s Month, the FoxP2 spot reminds viewers that when you’re all things to all people, you need a bank that’s all things to you.
Trena Fields gives a strong central performance as the working mother, while Tasha Baxter lends her distinctive vocals to Rob Schroder’s cover of Bruno Mars’Count on Me.
FoxP2’s Grant Jacobson, Alan Lewus, Nerine Gardiner and Darren Kilfoil conceptualised the ad, which was shot by Willie Nel, art directed by Kezia Eales and edited by Saki Bergh at Left.
Watch more of Slim’s commercials at http://eggfilms.tv/south-african-commercials-director/slim/.