A good designer knows how to use colour to create stunning work. A great designer understands that there is more to colour. According to research done by Kissmetrics, smell counts one percent of purchasing decisions, six percent is texture and 93 percent is appearance. 85 percent of shoppers place colour as their primary reason for purchasing a product. So it’s safe to say the colour increases brand recognition by 80%.
To find out more about colour check out the infographic below.
To read more about the power of colour here : CREATIVE’S, CONSUMERS AND HOW COLOURS WORK