This year FoxP2 Johannesburg has tripled its client base from two clients to six clients. Stanlib, Mugg and Bean, Budget Insurance and Dial Direct have joined the FoxP2 Johannesburg stable, taking advantage of the award-winning advertising agency’s extensive experience and successes.
FoxP2 Johannesburg have single-handedly turned a functional financial industry into a human one that connects with the needs and hearts of consumers. The results speak for themselves as their clients continue to experience staggering increases in sales, consumer associations and an overall increase in brand health.
Mugg and Bean will undoubtedly benefit from FoxP2’s reputation, strategic input and experience in creating award-winning campaigns. The long-standing South African brand, with their “spirit of generosity”, can expect to be led in an exciting new direction.
The agency’s work has certainly piqued the interest of many in the industry. The relaunch of Budget Insurance, for example, attained exceptional results and exceeded targets within just six weeks of the new campaign launching. The agency successfully humanised the brand by using comedy to draw attention to the importance of having insurance.
Says Grant Jacobson, Executive Creative Director and co-founder of FoxP2, “New business is always an external confirmation and affirmation of the great work we’ve done already. The industry has come to trust our ability to transform even the most functional and simple brands into competitive brands with a clear, standout voice.”