Pendoring 2016 winners – King James reigns supreme…again!

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King James has done it again! This advertising agency group has won Pendoring’s sought after Prestige Award for the second consecutive year for its Sanlam Musiekfees campaign. The Umpetha Award for the best advertisement in an indigenous language other than Afrikaans is shared between Ogilvy & Mather, Johannesburg, for its radio ad for KFC, Slyza Tsotsi 3 and The Odd Number, also for a radio ad Umsebenzi for BBC Brit. Both ads are in Zulu.

Both the Prestige Award and the Umpetha Award consist of an overseas study tour worth R100 000.

Carina Bonse and Gabi van Niekerk from Red & Yellow School of Logic and Magic in Cape Town won the Overall Student Award with their entry Die water is perfek! in the category Integrated Campaign. They will share the R10 000 for the best Afrikaans work in the student category. Their campaign was also the only student entry that took gold.

The winners were announced in front of a packed and appreciative audience at the glittering annual awards evening at Vodacom World in Midrand last night (Friday, 28 October). At the same time, Pendoring’s 21st birthday was celebrated in style. The guests were captivated by the sizzling performance of artists Elvis Blue and the Code Red Drum Corps, not to mention the very entertaining MCs, Schalk Bezuidenhout and Rozanne McKenzie.

The judging panel sung the praises of King James’s campaign Elke woord ’n meesterstuk for Sanlam’s music festival. “Original and innovative. It also shows an appreciation for Afrikaans music. In addition, King James succeeded in creating an interactive experience that the audience will not easily forget,” they said.

The judges were so impressed with the quality of the entries in the radio category that it comes as no surprise that both Umpetha winners come from this category. But the judges were not only impressed by the indigenous language radio ads, they were also of the opinion that our indigenous languages “are flexing their muscles in general with their original touch and insight into the South African soul”.

A total of nine (9) gold and 37 silver Pendoring trophies were awarded: eight (8) gold to the professional agencies and one (1) to students and 29 silver to agencies and eight (8) silver to students.

Of the eight (8) gold Pendorings awarded to agencies, King James, Cape Town, Mullen Lowe, Cape Town and Ogilvy & Mather, Johannesburg, won two (2) each, and FCB, Johannesburg, and The Odd Number one (1) each.

Red & Yellow School of Logic and Magic in Cape Town won the only gold in the student category.

In terms of silver, FCB, Johannesburg, came out on top with six (6) silver trophies, followed by Joe Public, FCB 1886 and Ogilvy & Mather, Johannesburg with three (3) each. King James, Cape Town, Promise Brand Specialists, DDB South Africa and DPK won two (2) silver awards each, while Mullen Lowe, Cape Town, FCB, Cape Town, 34°, Jupiter Drawing Room, OpenCo and  Ninety9Cents Communications won one (1) each.

The silver winners in the student categories are: North-West University (1), AAA School of Advertising, Johannesburg (1); AAA School of Advertising, Cape Town (1); Vega School of Brand Leadership, Pretoria (2) and Stellenbosch Academy of Design and Photography (3).

 

2016 PENDORING WINNERS

Television/Cinema Commercials – Production budget exceeding R1 million

(Sponsored by kykNET)

 

Silver

Title:                                                    Hierdie man bou ? ruimtetuig

Agency:                                               Mullen Lowe, Cape Town

Advertiser:                                          GWK

Language:                                           Afrikaans

 

 

Television/Cinema Commercials – Production budget under R1 million

(Sponsored by kykNET)

 

Silver

Title:                                                    Afsê

Agency:                                               DPK

Advertiser:                                          Liedjie.com

Language:                                           Afrikaans

Silver

Title:                                                    Die celeb-jagter

Agency:                                               DPK

Advertiser:                                          Aardklop Nasionale Kunstefees

Language:                                           Afrikaans

           

Non-Broadcast Video & Film

Silver

Title:                                                    Campaign: Elke woord is ‘n meesterstuk

Agency:                                               King James Group

Advertiser:                                          Sanlam

Language:                                           Afrikaans

 

Internet Commercials; TV Trailers; Content Promos; Branded Content Video

No Award

Radio Communication

Gold

Title:                                                     Slyza Tsotsi 3

Agency:                                                Ogilvy & Mather, Johannesburg

Advertiser:                                          KFC

Language:                                            Zulu

 

Gold

Title:                                                       Umsebenzi

Agency:                                                  The Odd Number

Advertiser:                                             BBC Brit

Language:                                              Zulu

 

Silver

Title:                                                    Campaign: Lugtyd-oordrag

Agency:                                               FCB 1886

Advertiser:                                          Cell C

Language:                                           Afrikaans

 

Silver

Title:                                                    Campaign: A War of Words

Agency:                                               FCB, Johannesburg

Advertiser:                                          Netflorist

Language:                                           Afrikaans & Sotho

 

Silver

Title:                                                    Campaign: Bad Parts

Agency:                                               FCB, Johannesburg

Advertiser:                                         Toyota

Language:                                           Afrikaans & Zulu

 

Silver

Title:                                                    Multi Terrain “Directions”

Agency:                                               FCB, Johannesburg

Advertiser:                                          Lexus

Language:                                           Zulu

 

Silver

Title:                                                    Jan

Agency:                                               FCB, Cape Town

Advertiser:                                          BMW Motorrad

Language:                                           Afrikaans

 

Silver

Title:                                                    Campaign: Slyza Tsotsi 1 & Slyza Tsotsi 2

Agency:                                               Ogilvy & Mather, Johannesburg

Advertiser:                                          KFC

Language:                                           Zulu

 

Silver

Title:                                                    Campaign: Street Movie Reviews

Agency:                                               Ogilvy & Mather, Johannesburg

Advertiser:                                          MultiChoice DStv

Language:                                           Zulu

 

Silver

Title:                                                    Sterfbed

Agency:                                               DDB South Africa

Advertiser:                                          SABC TV Licences

Language:                                           Afrikaans

 

Silver

Title:                                                    Tronklied

Agency:                                               Joe Public

Advertiser:                                          One School at a Time

Language:                                           Afrikaans

 

 

Newspaper Advertising

 

Gold

Title:                                                    Campaign: Hilux’ tjie

Agency:                                               FCB, Johannesburg

Advertiser:                                         Toyota

Language:                                           Afrikaans

 

Silver

Title:                                                    Menigte

Agency:                                               OpenCo

Advertiser:                                          Apartheid Museum

Language:                                           Afrikaans

 

 

Magazine Advertising

 

Silver

Title:                                                    Campaign: Loop voor jy jou vasloop

Agency:                                               Joe Public

Advertiser:                                          PNet

Language:                                           Afrikaans

 

Posters

 

Silver

 

Title:                                                    Campaign: Flitskaarte

Agency:                                               Promise Brand Specialists

Advertiser:                                          CNA

Language:                                           Afrikaans

 

Websites, Microsites, Mobile Applications & Sites (Sponsored by Media24)

 

No Award

 

Original Afrikaans (Sponsored by Dagbreek Trust)

 

Silver

Title:                                                    Rampartytjie

Agency:                                               FCB, Johannesburg

Advertiser:                                          Toyota

Language:                                           Afrikaans

 

Retail Communication

Silver

 

Title:                                                    Campaign: Verander haar deuntjie                           ………………………………………                     met ’n steentjie

Agency:                                               Ninety9Cents Communications

Advertiser:                                          Winhall & De Stadler Jewellers

Language:                                           Afrikaans

 

Craft

 

Craft: Editing

 

Silver

Title:                                                    Die Mystic Boer

Agency:                                              King James Group

Advertiser:                                          Sanlam

Language:                                           Afrikaans

 

Craft: Performance

 

Silver

Title:                                                    Campaign: Slyza Tsotsi

Agency:                                               Ogilvy & Mather, Johannesburg

Advertiser:                                          KFC

Language:                                           Zulu

 

Silver

Title:                                                    Sterfbed

Agency:                                               DDB South Africa

Advertiser:                                          SABC TV Licences

Language:                                           Afrikaans

 

Craft: Animation

Gold

Title:                                                    Hierdie man bou ’n ruimtetuig

Agency:                                               Mullen Lowe, Cape Town

Advertiser:                                          GWK

Language:                                           Afrikaans

 

Craft: Production Design

 

Gold

Title:                                                    Hierdie man bou ’n ruimtetuig

Agency:                                               Mullen Lowe, Cape Town

Advertiser:                                          GWK

Language:                                           Afrikaans

 

Craft: Writing

 

Gold

Title:                                                    Campaign: Slyza Tsotsi

Agency:                                               Ogilvy & Mather, Johannesburg

Advertiser:                                          KFC

Language:                                           Zulu

 

Silver

Title:                                                    Campaign: Lugtyd-oordrag

Agency:                                               FCB 1886

Advertiser:                                          Cell C

Language:                                           Afrikaans

 

Silver

Title:                                                    Campaign: A War of Words

Agency:                                               FCB, Johannesburg

Advertiser:                                          Netflorist

Language:                                           Afrikaans, Sotho

 

Silver

Title:                                                    Campaign: Stiller kajuit

Agency:                                               FCB 1886

Advertiser:                                          Lexus

Language:                                           Afrikaans

 

Silver

Title:                                                    Vet uit die storie

Agency:                                               Joe Public

Advertiser:                                          Clover

Language:                                           Afrikaans

 

 

Craft: Art Direction

 

Silver

Title:                                                    Campaign: Flitskaarte

Agency:                                               Promise Brand Specialists

Advertiser:                                          CNA

Language:                                           Afrikaans

 

Craft: Music & Sound Design

 

Silver

Title:                                                    Campaign: A War of Words

Agency:                                               FCB, Johannesburg

Advertiser:                                          Netflorist

Language:                                           Afrikaans, Sotho

 

Communication Design

Silver

Title:                                                    Ongemaklike stilte

Agency:                                               34°

Advertiser:                                          Warwick Wines

Language:                                           Afrikaans

 

Silver

Title:                                                    Teaching Typefaces

Agency:                                               The Jupiter Drawing Room, Johannesburg

Advertiser:                                          Reddam House

Language:                                           Ndebele

 

Live Events & Activations

 

Gold

Title:                                                    Elke woord is ‘n meesterstuk

Agency:                                               King James Group

Advertiser:                                          Sanlam

Language:                                           Afrikaans

 

Integrated Campaign (Sponsored by Toyota)

 

Gold

Title:                                                     Elke woord is ‘n meesterstuk

Agency:                                                King James Group

Advertiser:                                           Sanlam

Language:                                            Afrikaans

 

 

Students

Student – Television; Cinema; Video Communication; Internet Commercials

No Award

 

Student – Radio Communication

No Award

 

Student – Print Communication

Silver

Title:                                                                Nou-Nou

Tertiary Institution:                                         Stellenbosch Academy of Design and    ……………….                                       Photography

Student:                                                                      Sarah Yeats

Language:                                                                   Afrikaans

 

Silver

Title:                                                                Campaign: Tuisbesoek

Tertiary Institution:                                         AAA School of Advertising, Cape Town

Students:                                                                     Hanno Koen & Jaco Louw

Language:                                                                   Afrikaans

 

 

Student – Digital Interactive Communication

No Award

 

 

Student – Communication Design

Silver

Title:                                                                Bakgat Baard Hoër Baard Bybel

Tertiary Institution:                                         Stellenbosch Academy of Design and            ……………….       Photography

Students:                                                         Carel Pretorius, Ewald Verster, Lucia Petschnig

Language:                                                                   Afrikaans

 

Silver

Title:                                                                Breinmagnaat

Tertiary Institution:                                         North-West University

Student:                                                          Marié Serfontein

Language:                                                                   Afrikaans

 

Silver

Title:                                                                TP vir bome

Tertiary Institution:                                         Vega School of Brand Leadership, Johannesburg

Students:                                                         Cheri Kustner, Helen Aadnesgaard, ………………………………………………              Gerhard Cronjé

Language:                                                                   Afrikaans

 

Student – Craft

Craft: Illustration

Silver

Title:                                                                30 Years of South Africa Illustrated

Tertiary Institution:                                         AAA School of Advertising, Johannesburg

Student:                                                         Lutho Mtyamde

Language:                                                                   Afrikaans

 

 

Student – Integrated Campaign (Sponsored by the ATKV)

Gold

Title:                                                                Die water is perfek!

Tertiary Institution:                                         Red & Yellow School of Logic and Magic, ………………………………………………                 Cape Town

Students:                                                                     Carina Bonse, Gabi van Niekerk

Language:                                                                   Afrikaans

 

Silver

Title:                                                                Bakgat Baard Hoër Veldtog

Tertiary Institution:                                         Stellenbosch Academy of Design and ………………………………………………                       Photography

Students:                                                                     Carel Pretorius, Ewald Verster,                       ………………………………………………                       Lucia Petschnig

Language:                                                                   Afrikaans

 

 

Silver

Title:                                                                Dis kak in die donker

Tertiary Institution:                                         Vega School of Brand Leadership, Johannesburg

Student:                                                          Marjòrie Meijerink

Language:                                                                   Afrikaans

 

Overall Student Award

 

Students:                                                         Carina Bonse, Gabi van Niekerk

Category:                                                         Integrated Campaign

Title:                                                                Die water is perfek!

Tertiary Institution:                                         Red & Yellow School of Logic and Magic, ………………………………………                         Cape Town

Language:                                                       Afrikaans

 

Umpetha Award

 

Agency:                                                           Ogilvy & Mather, Johannesburg

Category:                                                         Radio Communication

Title:                                                                Slyza Tsotsi 3

Advertiser:                                                      KFC

Language:                                                       Zulu

 

Agency:                                                           The Odd Number

Category:                                                          Radio Communication

Title:                                                                 Umsebenzi

Advertiser:                                                      BBC Brit

Language:                                                        Zulu

 

Prestige Award

Agency:                                                           King James Group

Category:                                                                     Integrated Campaign

Title:                                                                Elke woord is ‘n meesterstuk

Advertiser:                                                      Sanlam

Language:                                                       Afrikaans

 

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