Every day billions of emails are sent around the world for various reasons – to share information, set up a meeting, send a personal message and so on. Advertising agency, M&C Saatchi Abel, together with their client RocketSeed, have conceptualized a platform that turns every email sent into a way to make a difference.
Enter the newly launched initiative – Stamps for Good.
Stamps for Good is made up of ten virtual stamps (tiny pieces of art embedded in every email the subscriber sends), linked to ten different charities. The process is simple, all the subscriber has to do is visit the Stamps for Good website, pick a cause, pay for the stamp that will be embedded in the emails and the proceeds go straight to the chosen charity. At present, Stamps for Good is available to companies only, with each subscription lasting a year, but there are plans afoot to extend this to individuals in the near future. The charities that users can choose from are: The Haven Night Shelter, Apple-a-Day Foundation, WWF, Habitat for Humanity SA, Project Literacy, The Sunflower Fund, Reach for a Dream, Cotlands, Learn to Earn, and the Animal Anti-Cruelty League.
Gordon Ray, heading up the creative team at M&C Saatchi Abel adds: “People these days are looking for simple ways to show they care about issues. Stamps For Good enables this. By having one of the Stamps for Good stamps embedded in every email sent, your company is showing that they care and are making a meaningful difference in the world, and encourages others businesses to do the same.”
This is the latest Initiative for Good launched by the team at M&C Saatchi Abel aimed at making a difference. The agency also conceptualised The Street Store, the world’s first rent-free, premises-free ‘pop-up clothing store’ for the homeless, found entirely on the street and stocked by donations. The Street Store recently celebrated its 500th event and has become a global success, with pop-up events being hosted around the world.
Stamps For Good is sure to follow suit, it’s a little rectangle with a big purpose.
For more information, visit www.stampsforgood.com